A View from Beneath Lou Gerstner's Dancing ElephantA View from Beneath Louis V. Gerstner's Dancing Elephant: Rediscovering IBM's Corporate Constitution is an IBM employee's perspective of today's IBM. If Lou Gerstner’s Who Says Elephants Can’t Dance? is the yang, this book is the yin—that quintessential opposing and balancing force. It is an IBM employee-owner’s perspective. Beneath Lou Gerstner's Dancing Elephant captures the views of those that will determine IBM’s 21st Century permanence. IBM's productivity flattened in 1995 and has now been in a two-decade decline since 1999. These declines started on Louis V. Gerstner's watch over IBM. Through these years he labeled IBM as his "Dancing Elephant" and painted a most positive viewpoint--the view from atop the elephant. Watch the video to get an overview of the view from beneath the elephant. Select the following link to read reviews available on Amazon: [Link to Reviews of "A View from Beneath the Dancing Elephant: 4.3 out of 5.0]. Select the link below the video to read the Preface to "A View from Beneath Louis V. Gerstner's Dancing Elephant.
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Peter E. GreulichPeter has been studying IBM and early American corporate history since his retirement in 2011. These are his thoughts and musings, and of those whose biographies and autobiographies he has read with links to articles and book reviews on this website. |