Would You Work for the Twenty-First Century IBM?

A View from Beneath the Dancing Elephant

If Lou Gerstner’s Who Says Elephants Can’t Dance? is the yang, Peter E. Greulich's A View from Beneath the Dancing Elephant is the yin--that quintessential opposing and balancing force.

A View from Beneath the Dancing Elephant

​"A View from Beneath" is an IBM employee's perspective of the changes that took place at IBM from 1993 through 2013 placed within the context of IBM's 100+ year history of leadership. It captures the views of those who will determine IBM’s 21st Century permanence: its workers.

​​Its final message: "IBM must rediscover its Corporate Constitution—its basic beliefs of Respect, Service and Excellence."

Choose the icon below to read the preface for "A View from Beneath the Dancing Elephant."

Peter E. Greulich, Author

Preface for "A View from Beneath the Dancing Elephant."