IBM Keeps The Home Fires Burning
IBM's National Advertising to Support World War II Home Morale
In 1944, the Allies would take the battle to the Nazis. Many Americans could now sense the possibility of victory. At least in Europe, it seemed possible and achievable. It was important to ensure the stable morale of the American people behind the war effort.
To convey the level of commitment of IBM and its chief executive officer to supporting their economic system of capitalism and their political system of democracy, two individual 1944 morale-lifting campaigns are listed below (it also continued its 1943 push to purchase war bonds with two overlapping bond campaigns):
To assist the reader in understanding how critical the year 1944 was to the war effort and to set the context for these advertising efforts, a list of critical dates from World War II is included below the advertisements.
Select a link in the text below each individual advertising campaign to see a map of advertisements by location.
(To see details, a newspapers.com account is required.)
And the company kept up the hue and cry of financially contributing to the war!
* The number of newspapers is a conservative estimate as these are papers which are carried on newspapers.com, and it is apparent that the advertisements took longer to appear in some papers (outside the dates listed) probably because of normal processing delays for such massive, nationwide advertising campaigns.
Critical 1943 World War II Dates: (these may not appear properly on a mobile device)
Soviet troops cross the 1939 Polish frontier.
Anzio beachhead established.
Argentina breaks off relations with Axis powers.
U.S. Marines capture Roi Island in the Marshalls.
The ancient Benedictine Monastery on Mount Cassino destroyed by U.S. planes and artillery.
Heavy U.S. naval surprise attack on Truk, sinking 19 ships and destroying 201 planes.
U.S. troops invade Admiralty Islands.
Japanese invade India, within 30 miles of Imphal.
U.S. Navy raids Palau Island. Russians reach Axis territory in Rumania.
Secretary of the Navy Frank Knox dies.
Navy base of Sevastopol captured by Ukrainians.
Allies open attack on Gustav Line in Italy.
Rome falls to Allies.
Allied armies storm Normandy beaches on D-Day.
U.S. troops invade Saipan in the Marianas. Germans use the robot bomb, against England.
U.S. troops take Cherbourg.
Attempt on Hitler's life fails.
U.S. troops land on Guam.
U.S. and French troops land in southern France.
Paris is liberated, Rumania declares war on Germany.
Russians capture Ploesti, Rumania.
U.S. troops cross the Belgian border.
Allied forces make first entry into Holland.
Second Quebec Conference begins. Americans invade Germany.
Allied airborne army lands behind German lines in Holland.
Finland signs armistice with Russia and Great Britain.
U.S. troops breach the Siegfried Line near Aachen.
Russians cross into Hungary.
Halsey's carrier planes blast the Ryukyu Islands.
American troops mop up in Aachen.
MacArthur lands troops on Leyte in the Philippines.
Japanese Navy is crippled in Philippine Sea battle.
Last Germans driven from Greece.
German use of V-2 rocket against England is confirmed.
RAF sinks German battleship Tirpitz in Norway fjord.
Metz falls to Americans.
Germans on offensive, opening Battle of the Bulge.
American armored force relieves troops at Bastogne.
In 1943, IBM also ran a full-year set of advertisements to encourage the individual citizen to purchase war bonds to pay for the massive war effort and avoid burdening future generations with its costs. That information is available here [War Bond Advertising].
As always, if you or your family were in any way associated with these or other IBM World War II activities or have information you believe is valuable to understanding IBM and Thomas J. Watson Sr.'s contribution to the war effort, please contact us.