Every American Should Buy War Bonds
IBM's National Advertising to Support the United States' War Effort
In 1943, Thomas J. Watson Sr. and IBM ran well over 1,000 war-bond advertisements across the United States encouraging Americans to buy bonds to support the World War II war effort. This does not include an additional set of war-bond campaign advertisements that also ran across Canada.
To convey the level of commitment of IBM and its chief executive officer to supporting their economic system of capitalism and their democratic political system, the six individual war-bond campaigns are listed below:
To assist the reader in understanding how critical the year 1943 was to the war effort and to set the context for these advertisements, a list of critical dates from World War II is included below the advertisements.
Select a link in the text below each individual advertising campaign to see a map of advertisements by location.
(To see details, a newspapers.com account is required.)
"Partners" war bonds advertising campaign from September 14 to 16 in over 200+ U.S. newspapers. *
"Cairo and Teheran" war bonds advertising campaign from December 9 to 13 in over 150+ U.S. newspapers. *
"Our Armed Forces" war bonds advertising campaign from December 14 to 15 in over 275+ U.S. newspapers. *
* The number of newspapers is a conservative estimate as these are papers which are carried on newspapers.com, and it is apparent that the advertisements took longer to appear in some papers (outside the dates listed) probably because of normal processing delays for such massive, nationwide advertising campaigns.
Critical 1943 World War II Dates: (these may not appear properly on a mobile device)
U.S. bombers attack German submarine base at St. Nazaire, France.
Roosevelt and Churchill meet at Casablanca.
Russians break German siege of Leningrad.
U.S. bombers in first all-American attack on Germany.
Russians turn back Germans at Stalingrad.
British and Americans reoccupy Kasserine Pass.
Decisive naval victory in Battle of Bismarck Sea.
U.S. troops capture El Guettar in central Tunisia.
Twenty-one percent of U.S. IBMers are serving in the U.S. armed forces
North African invasion forces effect junction with British 8th Army near El Guettar.
U.S. planes gain great air victory off Cape Bon, Tunisia.
Allied troops capture Tunis and Bizerte.
American troops land on Attu in the Aleutians.
Nazis in Africa surrender unconditionally.
U.S. bombers damage Italian fleet at Spezia.
Nov 28-Dec 1:
U.S. naval victory in Kula Gulf, Solomon Islands.
Sicily invaded from Africa.
Allies bomb Rome for first time.
Mussolini resigns as Italian Premier.
U.S. bombers attack Ploesti oil fields in Rumania.
American and Canadian invasion of Kiska.
Roosevelt and Churchill meet for Quebec conference.
Russians capture Kharkov.
RAF devastates Nuremberg, Germany, in record raid.
Italy invaded by Allied Forces.
Italian Navy surrenders to Allies.
U.S. warships bombard Japanese-held Wake Island.
Italy declares war against Germany.
U.S. bombers raid Schweinfurt.
U.S. Marines land on Bougainville
Germans flee across lower Dnieper in worst rout since 1916.
American Marines and soldiers attack Tarawa.
United States forces invade New Britain.
General Dwight D. Eisenhower named European Supreme Commander
German battleship Scharnhorst sunk off North Cape, Norway.
In 1944, IBM also ran advertising to keep up the morale of the United States and Canadian home fronts. That information is available here [IBM Keeps the Home Fires Burning: Supporting Home Morale].
As always, if you or your family were in any way associated with these or other IBM World War II activities or have information you believe is valuable to understanding IBM and Thomas J. Watson Sr.'s contribution to the war effort, please contact us.