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Setting a journalistic standard upon which a wise and honest individual may depend.

Peter E. Greulich's Background, Research and Writing

Published June 1, 2021
​Updated January 8, 2022
ABOUT THE AUTHOR

A Retired, Thirty-Year IBM Employee 

After thirty years with the company, Peter E. Greulich retired from IBM in 2011. During that time he served IBM and his customers as an administrator, a first-line manager, systems engineer, salesman, worldwide brand/product/market managers, sales evangelist, and sales instructor. He’s spoken before and interviewed thousands of IBMers worldwide—from the United States to China, Canada to Brazil, and Australia to Scandinavia.
​The themes in his three books and on-going publications reflect these discussions, his own personal and corporate experiences, voracious reading of the works, biographies, and autobiographies of early journalists, industrialists, capitalists, and politicians, and a multi-decade research project to understand Tom Watson Sr.’s leadership—the guiding force, that in the face of nine recessions, the Great Depression, three major wars, and four of the six steepest declines in U.S. stock market history, created one of the 20th Century’s greatest corporations.
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Read More about the Author
PETER E. GREULICH: IBM BOOKS

Books About IBM and IBM Leadership

THINK Again!: The Rometty Edition (2020)

​THINK Again! is in its second edition. Both editions cover all of IBM's chief executive officers. In the latest edition, charts, graphs, and data points throughout the book have been updated with current information through the end of 2019. A chapter has been added to capture the performance of IBM’s first female chief executive officer, Virginia M. (Ginni) Rometty. This additional chapter focuses on the former chief executive’s key performance metrics such as revenue and profit generation, sales and profit productivity, shareholder risk and returns, and goodwill.​
Picture of front cover of

A View from Beneath the Dancing Elephant (2014)

​An IBM employee's perspective of the changes that occurred as the corporation entered the 21st Century. If Lou Gerstner’s Who Says Elephants Can’t Dance? is the yang, this book is the yin—that quintessential opposing and balancing force. It is an IBM employee-owner’s perspective. It captures the views of those that will ultimately determine IBM’s 21st Century permanence.
​
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The World's Greatest Salesman​ (2011)

​A chronological collection of speeches, articles, and thoughts of Thomas J. Watson Sr., the traditional founder of IBM. ​
It starts the day after Black Tuesday (October 29, 1929) and ends soon after the Great Depression's trough (March 1933). These are words delivered by Tom Watson to his employees, shareholders, customers, peers and society during one of the worst economic storms the United States and the world had ever faced.
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View Additional Information on these IBM Books
PETER E. GREULICH: 21ST CENTURY IBM ARTICLES

Articles About the 21st Century IBM

Has the Twenty-first Century IBM become a dysfunctional social institution?

​Many of its second-century results, such as revenue and net income per employee would seem to indicate so. As most analysts watch IBM's quarter-to-quarter revenue, they would be wise to recognize that the business doesn't have a quarter-to-quarter problem. The corporation is experiencing a two-decade-long cultural dilemma that has impacted decades--not quarters--of revenue productivity. In 1999 dollars, IBM's sales productivity is down 50%, and its profit productivity is down 56%. To define it clearly, every single one of IBM's 375,300 employees is producing 50% less revenue and 56% less profit than an employee in 1999. This is an on-going problem that encompasses all of IBM's 21st Century Chief Executive Officers: Gerstner, Palmisano, Rometty and Krishna.
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View Articles on the 21st Century IBM
PETER E. GREULICH: 20TH CENTURY IBM ARTICLES

Articles About the 20th Century IBM

Warren Buffett believes in strong moats. Watson Sr. and Jr., though, went further. They built technology moats, but their architecture included battlements manned by passionate, engaged, and enthusiastic stakeholders, because, to a competitor, a moat without defenders is just a pleasant water course.
To keep their defenders vigilant, the Watsons practiced “profit for the customers, profit for the employees, and profit for the stockholders.” IBM’s responsibilities for more than four decades reflected this single priority: an equitable distribution of profits--given the social, economic, and business-first needs of the day--between customers, employees, and stockholders which included a social responsibility to help others.
It was these stakeholders who built IBM’s powerful worldwide brand.
​They manned the battlements in defense of IBM.
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View Articles on the 20th Century IBM
PETER E. GREULICH: BUSINESS, POLITICAL, SPIRITUAL AND FICTION ARTICLES

General Business, Political, and Fiction Articles

Corporate History Lessons 101
​Study these basic corporate history lessons to see how early American industrialists learned from the school of hard knocks--so you don't have to: John H. Patterson sent cash registers to England that couldn't make 1 + 1 = 2 and learned that employees matter; Tom Watson Sr. learned some critical lessons weathering ten major economic declines; Tom Watson Jr. decentralized in a controlled way and his business scaled beyond his father's wildest dreams; and much, much more.​
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The Hindsight School of Hard Knocks

General Business Articles
​Read these general business articles to learn: Where the "Razor Blade Business Model" originated; How Henry Ford dealt with his shareholders when they took him to court to force a payment of dividends; About a common rule of ethics many early American industrialists shared; The difference between a capitalist-minded and an industrialist-minded chief executive.​
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Business Articles: Henry Ford and Such

General Political Articles
​This is Pete's outlet on sensitive topics. In "America: Home of the Brave, Respectful, Tolerant, and Forgiving," he writes about why he stands for the national anthem. After reading two articles of Teddy Roosevelt's on socialism, he edited them and published them here. In early 2020, Pete drove across the heartland of America during the pandemic.

He writes about his beliefs and these experiences.
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Political Articles: Memorial Day and Such

General Spiritual Articles
In Woodrow Wilson's last days, he was too feeble to write for himself so he dictated a last article for publication. His wife captured the following: “Our civilization cannot survive materially unless it be redeemed spiritually. … Here is the final challenge to our churches, to our political organizations, and to our capitalists—to everyone who fears God or loves his country. Shall we not all earnestly cooperate to bring in the new day?”

Indeed! This are Pete's individual contributions.
Picture of a man watching doves of peace. Link to Peter E. Greulich's General Spiritual Articles.
Spiritual Articles: Because We Need Them

​Fiction: Old Men Talking
​These old men may not use twitter, but they are amazing producers of twitter fodder: one-liners of wisdom and insight learned over a combined millennia of hard knocks, great loves found and lost, knock-down, dragged-out battles fought but always - - when won - - won through respectful disagreement. They talk about "A Father's Love." They introduce "A Friend to God." They wrestle with the idea of America's "Hyphenated Relationships."

Sometimes it takes a while to start these meetings.
Picture of Old Men Sitting around an old Texas store taking about life, loves lost and death. Link to Peter E. Greulich's Fiction Articles.
Just Ol' Men Talkin' Bout Nothin' Much

View Business, Political, and Fiction Articles Overview Page

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© 2023 Peter E. Greulich. All Rights Reserved
Information posted on this site recognizes the legal right of copyrighted material. The following material is considered in the public domain effective January 1, 2023: (1) works published in the United States prior to 1928, (2) all unpublished works created over 120 years ago, (3) works published in the United States before 1978 that have no © copyright notice, and (4) works published in the United States after 1926 but before 1964 with a proper © copyright notice that were not renewed in their 28th year. Some information is used here that does not fit this criteria. It has been minimized, and it is used in good faith and in the belief that such usage would withstand a test of fair use. This site also utilizes images from Pixabay that are "free to use under the Pixabay license" and "do not require attribution." Any concerns with the public domain, fair usage, or attribution of material utilized on this site will be removed until a discussion can resolve the matter with its permanent removal or republication. To reach this author, use the "Contact" menu item above or the "Contact Us" hyperlink provided here: [Contact Us]
  • Home
  • About
  • Books / Bibliography
    • THINK Again! >
      • Preface
      • Foreword
      • Introduction
      • Business Talk Interview
      • Book Trailers and Videos
    • A View from Beneath >
      • Preface
      • Resource Actions >
        • Two R.A. Days Hit Home
        • R.A. Day Kills Productivity
      • Business Talk Interview
      • Book Trailers and Videos
    • The World's Greatest Salesman >
      • Preface
      • Introduction
      • Workplace Safety
      • Images and Quotes
      • Book Trailers / Videos
    • Essays on Leadership >
      • Democracy in Business
      • We Are All Assistants >
        • Frank Venner: We Are All Assistants
      • We Forgive Thoughtful Mistakes
    • Bibliography Overview >
      • IBM >
        • IBM Books >
          • IBM Classics
          • IBM Executives' Books
          • IBM Employees' Books
          • IBM Outsiders' Books
        • IBM Publications >
          • THINK Magazine
          • Business Machines
          • IBM Heart and Soul >
            • Endicott Memorial Day
            • Poughkeepsie Memorial Day
          • IBM Art Books
        • IBM Situational
      • Industrialists >
        • Anthologies >
          • The Book of Business
          • New Ideals in Business
          • Master Workers' Library
          • The Age of Big Business
          • Famous Leaders Series Home Page >
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            • Leaders of Industry: 1st Series
            • Leaders of Industry: 2nd Series
            • Leaders of Industry: 3rd Series
            • Leaders of Industry: 6th Series
          • Forbes' Anthologies
        • Armour, J. Ogden >
          • The Packers
          • The Packers: Second Look
        • Baldwin, William H.
        • Beatty, Edward
        • Bell, Alexander Graham
        • Carnegie, Andrew >
          • Carnegie Quotes
          • Carnegie Autobiography
          • Carnegie Biography by B. J. Hendrick
          • Round the World
          • The Empire of Business
          • An American Four-in-Hand
        • Eastman, George
        • Edison, Thomas A. >
          • Edison: His Life and Inventions
          • Edison: My Friend
        • Farquhar, A. B.
        • Filene, Edward A. >
          • The Way Out >
            • Captains of Industry vs. Captains of Finance
          • Successful Living >
            • Rules of Success
        • Firestone, Harvey S. >
          • Men and Rubber
          • Making an Organization
        • Flint, Charles R.
        • Ford, Henry >
          • Books by Henry Ford
          • The Last Billionaire
        • Gary, Elbert H.
        • Guggenheim, William
        • Hill, James J.
        • Hollerith, Herman
        • Johnson, George F.
        • Patterson, John H.
        • Penney, James C. >
          • Fifty Years With the Golden Rule
        • Procter, William C.
        • Rockefeller Sr., John D.
        • Rosenwald, Julius
        • Sloan Jr., Alfred P.
        • Swope, Gerard >
          • Swope of G.E.
          • The Swope Plan
          • Selected Addresses
        • Verity, George M. >
          • True Steel
          • Character & Success
        • Wanamaker, John >
          • A Business Biography
          • Retail Firsts
        • Watson Jr., Thomas J. >
          • A Business and Its Beliefs
          • Management Briefings
          • Father, Son & Company
        • Watson Sr., Thomas J. >
          • Human Relations
          • Men-Minutes-Money
          • The Lengthening Shadow
        • Young, Owen D. >
          • Selected Addresses
          • New Industrial Leader
      • Capitalists >
        • Baruch, Bernard M. >
          • My Own Story
          • The Public Years >
            • A Review
            • Second Thoughts
        • Schiff, Jacob H.
      • Journalists >
        • Baker, Ray Stannard >
          • Autobiography
          • The Color Line
          • Woodrow Wilson
        • Crowther, Samuel >
          • Articles >
            • Bantam Ball Bearing
          • Biographies
          • Industrialist Anthology
        • Gunther, John >
          • Eisenhower
        • Steffens, Lincoln
        • Sullivan, Mark >
          • Overview
          • Our Times
        • Tarbell, Ida M. >
          • Overview
          • Lincoln Centennial
          • Lincoln Publications
          • Corporate Publications
          • Fiction Publications
          • Other Publications
      • Publishers >
        • Forbes, B. C. >
          • Men Who Are Making America
          • Men Who Are Making the West
          • Automotive Giants of America
          • Little Bits about Big Men
          • America's 50 Foremost Business Leaders
          • Scrapbook of Thoughts on Business of Life
          • America's Twelve Master Salesmen
          • 101 Unusual Experiences
        • Shaw, A. W. >
          • Handling Men >
            • Why We Are Hiring Women
          • The Companion Series
      • Politicians >
        • Eisenhower, Dwight D.
        • Hoover, Herbert >
          • The Ordeal of Woodrow Wilson
          • The Problems of Lasting Peace
        • Lincoln, Abraham
        • Mesta, Perle
        • Roosevelt, Teddy
        • Wilson, Woodrow >
          • The New Freedom
          • The Ordeal of Woodrow Wilson
          • Life and Letters >
            • Volume IV: President
            • Volume V: Neutrality
            • Volume VI: Facing War
          • Woodrow Wilson's Last Words
      • Educators >
        • Washington, Booker T >
          • Up From Slavery
          • Character Building
          • My Larger Education
    • Research Sites
    • Acknowledgements
  • 21st Century IBM
    • Corporate Performance >
      • Comparing KPIs
      • Brand Performance >
        • Forbes' Best Employer
      • Patent Performance >
        • 2021 Patent Performance
        • 2020 Patent Performance
        • 2019 Patent Performance
        • 2018 Patent Performance
      • Revenue Performance
    • Corporate Practices >
      • Acquisitions >
        • Acquisition: Red Hat >
          • A $35 Billion Gamble
          • IBM + Red Hat 2019 Results
        • Acquisitions: Goodwill
        • Acquisitions: Since 2001
      • Centralization >
        • A Lost Federation
        • The Need to Decentralize
      • Divestitures >
        • Kyndryl Analysis
        • Kyndryl Top Questions
        • Martin Schroeter
      • Employees >
        • Resource Actions
        • Age Discrimination >
          • Cutting Old Heads
        • Employee Engagement
        • Aren't Buying Into IBM
        • Massive Work Slowdown
        • Failure of Work at Home
      • Financial Engineering >
        • Workforce Rebalancing
        • Aggressive Bookkeeping
      • Shareholders >
        • Share Buybacks
        • Shareholder Risk
        • Employee Engagement
        • Warren Buffett's Mistake
        • Do Share Buybacks Work?
    • CEO Performance >
      • Arvind Krishna Overview >
        • Overall Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Employment Security
        • First Year Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Share Buybacks
        • The First 100 Days
      • Ginni Rometty Overview >
        • Shareholder Value
        • Shareholder Risk
        • Share Buybacks
        • Dividend Strategy
        • Acquisition Strategy
        • Revenue & Profit Productivity
        • Revenue & Profit Growth
        • Revenue & Profit
  • 20th Century IBM
    • Corporate Performance >
      • IBM's Greatest CEO >
        • Shareholder Returns
        • Revenue Growth
        • Revenue Per Employee
        • Profit Growth
        • Profit Per Employee
        • Market Value
        • Goodwill
        • Economic Contractions
        • Economic Expansions
        • Stock Market Headwinds
        • CEO Historic Footnotes >
          • IBM's Founding Team
          • Financial Engineering
          • The Greatest Gamble
    • Corporate Practices >
      • IBM Anniversaries
      • IBM Benefits
      • IBM Creativity >
        • IBM Cartoons
        • IBM Song Books
        • IBM UK Dictionary
        • IBM Computing Dictionary
      • IBM Wild Ducks >
        • The Wild Goose
        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • 1920: Dayton Scales
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Articles by Watson >
        • On World Peace
        • On the Cost of War
        • On Public Education
        • On Thomas Jefferson
        • On Thoughtful Mistakes
        • On Stakeholder Relations
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