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"Consider your life a book.  . . .  Be sure that everything written upon the pages of that book is . . . of a constructive nature. If you do that, you will be read. If not, you will be . . . placed on the shelf."
Tom Watson Sr., Bryant College, 1945

Reviewing Three Centuries of American and IBM Leadership

Published June 1, 2021
​Updated July 2, 2022
Image showing four books about IBM and IBM Leadership: The World's Greatest Salesman, A View from Beneath the Dancing Elephant and THINK Again: IBM CAN Maximize Shareholder Value (2 Editions).
 THINK Again!: IBM CAN Maximize Shareholder Value
The Rometty Edition:  Published 2020 (Amazon)
The First Edition:    Published 2017 (Out of Print)
IBM developed unusual techniques to not just survive but thrive during economically, politically, and socially difficult times. Many of its unique leadership practices have never been captured in any business book about IBM.

​Most books focus on the eccentricities of Thomas J. Watson Sr., the transitionary leadership of Watson Jr., or the company’s technological advancements. The chapters in THINK Again! cover all the chief executive officers from Watson Sr. to Rometty, and their interactions with their stakeholders: customers, employees, shareholders and societies.
​IBM's great leaders quickly identified needed changes, did not hesitate to change the policies of their predecessor when necessary, and made mid-course corrections as needed. Lesser CEOs maintained a foolish consistency—even of obviously misguided policies of their predecessors. This is a study of how a CEO's actions can maximize or minimize shareholder value. IBM's history documents that it isn't the goal of maximizing shareholder value that has been IBM's mistake for the last two decades, but the path or "roadmap(s)" it has implemented to attain that goal.
Enhanced picture of
Picture of
THINK Again!: Read Preface and Foreword, and Watch Book Trailers

 A View from Beneath the Dancing Elephant
  • Published 2014 (Amazon)
Many individuals believe that Louis V. Gerstner was the savior of IBM—indeed, Lou sees himself that way. Who Says Elephants Can’t Dance? expresses his perspective quite well. What Lou never realized is that much of his success came from tapping into an eighty-year-old culture that he never understood. IBM’s founders, the Watsons, created this culture around three Basic Beliefs: Respect for the Individual, Service to the Customer, and the Pursuit of Excellence.

​
A View from Beneath the Dancing Elephant is an IBM employee's perspective of today's IBM and an evaluation of Lou's leadership at the company. If Lou Gerstner’s book is the yang, this book is the yin—that quintessential opposing and balancing force that every academic should put in front of their MBA students. IBM has lost its culture, its constitution and its way. The downhill slide started with Lou. Great leaders do not seek to abolish a people’s constitution, rather they seek a return to its original intent. This book captures how IBM's two-decade-long decline started—A View from Beneath Lou Gerstner's Dancing Elephant.
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A View from Beneath: Read Preface and Excerpts, and Watch Book Trailers

 The World's Greatest Salesman
  • Published 2011 (Amazon)
The New York Times and Time Magazine called Thomas J. Watson Sr., the founder of IBM, the “World’s Greatest Salesman.” Newsweek wrote that he was a philanthropist, where “none gained more from his beneficence than his own employees.” President Eisenhower said he was a man “marked by a deep-seated concern for people.” The World's Greatest Salesman is an IBM employee-owner's perspective of Tom Watson Sr.'s leadership during the Great Depression. In the midst of today's global economic turmoil, it is time to reexamine the thoughts, words and actions of IBM's founder, who led a good company to greatness during the darkest economic times of the 20th Century.

The World’s Greatest Salesman reveals the business philosophies and idealism of one of America’s greatest industrialists through his speeches and an Peter E. Greulich's commentary on the IBM founder’s leadership during the Great Depression. This book follows the speeches of Tom Watson starting the day after the stock market crash on Black Tuesday and ends three days before Christmas in 1933--nine months after the Great Depression’s trough.
​
It is time to re-examine the thoughts, words and actions of IBM’s traditional founder. He set an example of great leadership during one of the darkest economic times in world history and led a good company to greatness.
Picture of the front cover of
The World's Greatest Salesman: Read Preface and Introduction, and Watch Videos

 Thomas J. Watson Sr.'s: Essays on Leadership
  • Published 2011 (free downloads)
​Tom Watson Sr. "Essays on Leadership" are a series of works by Peter E. Greulich. Each volume explores a single topic of the IBM founder’s Depression-era writings, speeches and articles.
Picture of the front cover of Peter E. Greulich's short essay on Tom Watson Sr.'s

Democracy in Business

This first in the series analyzes Tom Watson’s views on "Democracy in Business" and its benefits, individual responsibilities, and the future. It explores the answers to questions such as: Is democracy-in-business possible; ​Is democracy-in-business inclusive of all men; How does democracy-in-business relate to the individual and the executive; ​What are the responsibilities of the individual and the executive in democracy-in-business?
Picture of the front cover of Peter E. Greulich's short essay on Tom Watson Sr.'s

We Are All Assistants

This second in the series analyzes Tom Watson's views on being an assistant to men. This volume highlights his view on “We Are All Assistants.” It answers such questions as: What is the role of an executive; What is the role of the Chief Executive Officer; What is the best way to teach a man or woman; ​Where does he turn in late 1932 to make up a revenue shortfall?
Picture of the front cover of Peter E. Greulich's short essay on Tom Watson Sr.'s

Forgive Mistakes

This third in the series highlights Tom Watson Sr.’s handling of employee mistakes during the Great Depression. It answers such questions as: How do you encourage innovation and creativity even during economic recessions; How did Tom Watson Sr., through his stories, create an atmosphere of thought and action; What was Tom Watson Sr.’s advice to corporate controllers during the Great Depression; When a mistake occurred what did Tom Watson look for before anything else; What was his advice to young men entering the business world?
Read Essays about Tom Watson's Leadership Thoughts

 Peter E. Greulich's Research Bibliography
Peter E. reads voraciously and with a focus on early American business, politics and society. This link provides information on those books he has found useful in his IBM research specifically, and others that provided a general knowledge of the times, the business conditions of the day, and insights into the earlier leadership whose shoulders Tom Watson stood upon and those leaders he stood shoulder-to-shoulder with to survive some pretty tough times.

Peter E. has developed a format over the years for his book reviews. He first captures a few of the reviews when the book was published to document how the book was received when it was released. He then publishes a few of the quotes, insights, or unique perspectives from the book--letting the author or biographer speak for him- or herself. Finally, he closes out with his impressions of the book. This flow is not available for all the books.
Here is a short sample of the books reviewed in this bibliography:
  • John H. Patterson: Pioneer in Industrial Welfare [Take me there]
  • Charles R. Flint: Memories of an Active Life [Take me there]
  • George F. Johnson and his Industrial Democracy [Take me there]
  • The Lengthening Shadow: The Life of Thomas J. Watson [Take me there]
  • The Life of Elbert H. Gary: The Story of Steel [Take me there]
  • Owen D. Young: A New Type of Industrial Leader [Take me there]
  • The New Freedom by Woodrow Wilson [Take me there]
  • My Years with General Motors: Alfred P. Sloan [Take me there]
  • Booker T. Washington's Up from Slavery  [Take me there] and Character Building [Take me there]
  • Gerard Swope, George Eastman, Alexander Graham Bell, John Wanamaker, George M. Verity … and hundreds more.
Bibliography and Book Reviews: IBM, Industrialists, Capitalists, Journalists and more ...
© 2022 Peter E. Greulich. All Rights Reserved
​
Information posted on this site recognizes the legal right of copyrighted material. The following material is considered in the public domain effective January 1, 2022: (1) works published in the United States prior to 1927, (2) works published in the United States after 1926 but before 1964 with a proper © copyright notice that were not renewed in their 28th year, and (3) works published in the United States before 1978 that have no © copyright notice, and (4) all unpublished works created over 120 years ago. Other documents used here that do not fit these criteria are used in good faith and a belief that such usage would withstand a test of fair use. Any concerns with the public domain or fair usage of material on this site will be removed until a discussion can resolve the matter with its permanent removal or republication. Just use the "Contact" menu item above or the "Contact Us" hyperlink provided here: [Contact Us]
  • Home
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  • Books / Bibliography
    • THINK Again! >
      • Preface
      • Foreword
      • Introduction
      • Business Talk Interview
      • Book Trailers and Videos
    • A View from Beneath >
      • Preface
      • Resource Actions >
        • Two R.A. Days Hit Home
        • R.A. Day Kills Productivity
      • Business Talk Interview
      • Book Trailers and Videos
    • The World's Greatest Salesman >
      • Preface
      • Introduction
      • Workplace Safety
      • Images and Quotes
      • Book Trailers / Videos
    • Essays on Leadership >
      • Democracy in Business
      • We Are All Assistants >
        • Frank Venner: We Are All Assistants
      • We Forgive Thoughtful Mistakes
    • Bibliography Overview >
      • IBM >
        • IBM Books >
          • IBM Classics
          • IBM Executives' Books
          • IBM Employees' Books
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        • IBM Publications >
          • THINK Magazine
          • Business Machines
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            • Endicott Memorial Day
            • Poughkeepsie Memorial Day
          • IBM Art Books
        • IBM Situational
      • Industrialists >
        • Anthologies >
          • The Book of Business
          • New Ideals in Business
          • Master Workers' Library
          • The Age of Big Business
          • Famous Leaders Series Home Page >
            • Leaders of Character
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            • Leaders of Industry: 6th Series
          • Forbes' Anthologies
        • Armour, J. Ogden >
          • The Packers
          • The Packers: Second Look
        • Baldwin, William H.
        • Beatty, Edward
        • Bell, Alexander Graham
        • Carnegie, Andrew >
          • Carnegie Quotes
          • Carnegie Autobiography
          • Carnegie Biography by B. J. Hendrick
          • Round the World
          • The Empire of Business
          • An American Four-in-Hand
        • Eastman, George
        • Edison, Thomas A. >
          • Edison: His Life and Inventions
          • Edison: My Friend
        • Farquhar, A. B.
        • Filene, Edward A. >
          • The Way Out >
            • Captains of Industry vs. Captains of Finance
          • Successful Living >
            • Rules of Success
        • Firestone, Harvey S. >
          • Men and Rubber
          • Making an Organization
        • Flint, Charles R.
        • Ford, Henry >
          • Books by Henry Ford
          • The Last Billionaire
        • Gary, Elbert H.
        • Guggenheim, William
        • Hill, James J.
        • Hollerith, Herman
        • Johnson, George F.
        • Patterson, John H.
        • Penney, James C. >
          • Fifty Years With the Golden Rule
        • Procter, William C.
        • Rockefeller Sr., John D.
        • Rosenwald, Julius
        • Sloan Jr., Alfred P.
        • Swope, Gerard >
          • Swope of G.E.
          • The Swope Plan
          • Selected Addresses
        • Verity, George M. >
          • True Steel
          • Character & Success
        • Wanamaker, John >
          • A Business Biography
          • Retail Firsts
        • Watson Jr., Thomas J. >
          • A Business and Its Beliefs
          • Management Briefings
          • Father, Son & Company
        • Watson Sr., Thomas J. >
          • Human Relations
          • Men-Minutes-Money
          • The Lengthening Shadow
        • Young, Owen D. >
          • Selected Addresses
          • New Industrial Leader
      • Capitalists >
        • Baruch, Bernard M. >
          • My Own Story
          • The Public Years >
            • A Review
            • Second Thoughts
        • Schiff, Jacob H.
      • Journalists >
        • Baker, Ray Stannard >
          • Autobiography
          • The Color Line
          • Woodrow Wilson
        • Crowther, Samuel >
          • Articles >
            • Bantam Ball Bearing
          • Biographies
          • Industrialist Anthology
        • Gunther, John >
          • Eisenhower
        • Steffens, Lincoln
        • Sullivan, Mark >
          • Overview
          • Our Times
        • Tarbell, Ida M. >
          • Overview
          • Lincoln Centennial
          • Lincoln Publications
          • Corporate Publications
          • Fiction Publications
          • Other Publications
      • Publishers >
        • Forbes, B. C. >
          • Men Who Are Making America
          • Men Who Are Making the West
          • Automotive Giants of America
          • Little Bits about Big Men
          • America's 50 Foremost Business Leaders
          • Scrapbook of Thoughts on Business of Life
          • America's Twelve Master Salesmen
          • 101 Unusual Experiences
        • Shaw, A. W. >
          • Handling Men >
            • Why We Are Hiring Women
          • The Companion Series
      • Politicians >
        • Eisenhower, Dwight D.
        • Hoover, Herbert >
          • The Ordeal of Woodrow Wilson
          • The Problems of Lasting Peace
        • Lincoln, Abraham
        • Mesta, Perle
        • Roosevelt, Teddy
        • Wilson, Woodrow >
          • The New Freedom
          • The Ordeal of Woodrow Wilson
          • Life and Letters >
            • Volume IV: President
            • Volume V: Neutrality
            • Volume VI: Facing War
          • Woodrow Wilson's Last Words
      • Educators >
        • Booker T. Washington >
          • Up From Slavery
          • Character Building
    • Research Sites
    • Acknowledgements
  • 21st Century IBM
    • Corporate Performance >
      • Comparing KPIs
      • Brand Performance >
        • Forbes' Best Employer
      • Patent Performance >
        • 2021 Patent Performance
        • 2020 Patent Performance
        • 2019 Patent Performance
        • 2018 Patent Performance
      • Revenue Performance
    • Corporate Practices >
      • Acquisitions >
        • Acquisition: Red Hat >
          • A $35 Billion Gamble
          • IBM + Red Hat 2019 Results
        • Acquisitions: Goodwill
        • Acquisitions: Since 2001
      • Centralization >
        • A Lost Federation
        • The Need to Decentralize
      • Divestitures >
        • Kyndryl Analysis
        • Kyndryl Top Questions
        • Martin Schroeter
      • Employees >
        • Resource Actions
        • Age Discrimination >
          • Cutting Old Heads
        • Employee Engagement
        • Aren't Buying Into IBM
        • Massive Work Slowdown
        • Failure of Work at Home
      • Financial Engineering >
        • Workforce Rebalancing
        • Aggressive Bookkeeping
      • Shareholders >
        • Share Buybacks
        • Shareholder Risk
        • Employee Engagement
        • Warren Buffett's Mistake
        • Do Share Buybacks Work?
    • CEO Performance >
      • Arvind Krishna Overview >
        • Overall Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Employment Security
        • First Year Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Share Buybacks
        • The First 100 Days
      • Ginni Rometty Overview >
        • Shareholder Value
        • Shareholder Risk
        • Share Buybacks
        • Dividend Strategy
        • Acquisition Strategy
        • Revenue & Profit Productivity
        • Revenue & Profit Growth
        • Revenue & Profit
  • 20th Century IBM
    • Corporate Performance >
      • IBM's Greatest CEO >
        • Shareholder Returns
        • Revenue Growth
        • Revenue Per Employee
        • Profit Growth
        • Profit Per Employee
        • Market Value
        • Goodwill
        • Economic Contractions
        • Economic Expansions
        • Stock Market Headwinds
        • CEO Historic Footnotes >
          • IBM's Founding Team
          • Financial Engineering
          • The Greatest Gamble
    • Corporate Practices >
      • IBM Anniversaries
      • IBM Benefits
      • IBM Creativity >
        • IBM Cartoons
        • IBM Song Books
        • IBM UK Dictionary
        • IBM Computing Dictionary
      • IBM Wild Ducks >
        • The Wild Goose
        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • 1920: Dayton Scales
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Articles by Watson >
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