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Bernard Baruch

A Review of Bernard Baruch's "My Own Story"

Published on July 2, 2021
Updated on November 16, 2022
Image of front dust cover of Bernard Baruch's
“After I achieved some prominence, in fact, I became a favored target for professional anti-Semites. … These attacks never hurt me as much as did the discrimination my children suffered … It was not easy to explain to my children why they were suffering such senseless discrimination. Instead of allowing these things to embitter and frustrate them, I told them to take discrimination as a spur to more strenuous achievement. …

“Above all, I have told my children not to be blinded to the greatness of America by the pettiness of some of the people in it. The men who wrote the Declaration of Independence were wise in this regard. When they came to define what they conceived as man’s unalienable rights, they chose their words carefully—life, liberty and the pursuit of happiness. Not “happiness” but “the pursuit of happiness.”

“They made no promises of Utopia. They promised only the opportunity to better one’s living. It would be wonderful if laws could be passed which would wipe out bigotry and prejudice. But human nature is not changed so easily.
​
“The key to progress in racial and religious understanding lies in the recognition that the individual gains for his or her own attainments.”
Bernard M. Baruch, My Own Story, 1957
​A Review of "My Own Story" by Bernard Baruch
  • Reviews of the Day: 1957
  • Checking Baruch's Credentials
  • Selected Quotes and Insights from Baruch
  • This Author’s Thoughts and Perceptions
Reviews of the Day: 1957
Picture of Bernard Baruch from 1919
Bernard Baruch in 1919
​"Once in a decade there comes from some press a volume that instantly goes into the rare category of “must” menu for all readers. … The latest arrival in that class is the autobiography of Barney Baruch. … Every student of the last half century of Wall Street, Washington and park-bench philosophy will find this book delightful."
​The Cincinnati Enquirer, 1957
​​"The legend that is Bernard M. Baruch has been on the lips of millions of Americans for more than five decades not alone because he epitomizes the American success story, but primarily because he translated that tale into a pattern whose significance transcends the mere essence of personal triumph … The book is written with candor, insight and fine humor at times. Where Baruch castigates, he is almost always right. A fascinating life seemingly makes for fascinating writing."
​The Wisconsin Jewish Chronicle, 1957
"​My Own Story is excellent in almost every respect.

​"The account of Baruch’s boyhood may be a trifle too long … but what of it? When a man has lived 87 wonderful years, he must be allowed some digression in his reminiscences."
​The Salt Lake Tribune, 1957
Checking Baruch's Credentials
One of the first concerns I have when reading an auto-biography is to determine how much that is written may be understated because of humility or how much may be overstated because of ego. So, I continually to try and tie my research together with third-party verification of an autobiographer's character and organizational skills. [Read the sidebar that is provided to see how and why new insights are so common in research. Select the sidebar to read Pete's "Second Thoughts on a First Review" of The Public Years which is applicable to this review also].

One of the best books covering the first quarter of the 20th Century is Mark Sullivan’s Our Times. It is a six volume set of books written explicitly to cover the changes in America in this early two-decade-long period. Here is what he wrote of Bernard M. Baruch’s performance as Chairman of the War Industries Board (Thomas J. Watson Sr. was chairman of a subcommittee—​the Automatic Office Equipment War Service Committee—​that was formed to represent the manufacturers of adding, tabulating and computing machines, cash registers, checkbooks, accounting registers, and autographic registers):
The job of Bernard M. Baruch, as Chairman of the War Industries Board, was, to express it in one figure of speech, to operate the whole United States as a single factory dominated by one management, with the relation of the departments to each other worked out as smoothly as in Henry Ford’s factory; to achieve a production of material for war as Ford achieved for automobiles.
Sidebar discussing why there are
Select image to read
​"Second Thoughts First Reviews"
By another figure, the job was to bring the whole industrial structure of the United States into one organism, similar to the human body, with materials flowing along the arteries, veins, and capillaries in quantities and at a speed regulated and adjusted by a single intelligence. The “single intelligence” was Baruch, except that Baruch, in the exercise of the many-sided wisdom he possessed, realized that no one intelligence could possibly be enough, and to put away from himself and from the job all notion of autocracy, in fact or in spirit.
​
The men with whom Baruch surrounded himself were an elite of industry. Not that he merely turned to a blue book of business and drafted a list of men who had already come to the top—that would have brought him, for the present purpose, not a few stuffed shirts. Rather he carefully selected men who at once had experience in their fields, together with flexibility of mind, imagination, force, and the qualities of temperament that commended them for a unique, enormous, and intricate job.
​Another point that Mark Sullivan makes is the following in describing Mr. Baruch’s relationship with and calming effect on President Woodrow Wilson:
Bernard M. Baruch, extraordinarily endowed with energy and decisiveness coupled with intuition and considerateness—upon … entering the room, the barometer of Wilson’s spirit, if previously disturbed, would subside a degree or so toward serenity.
Selected Quotes and Insights from Bernard Baruch
As usual in our reviews, Bernard M. Baruch should speak for himself. He was definitely a man ever ready with a quip. Although it is for certain he wasn’t the originator of all these witticisms, the fact that he appealed to them at times showed his line of thinking, and he did add his personal touch!
​

These quotes are not necessarily from the book. They are from a cursory look into some of Bernard M. Baruch’s thoughts covering twenty-five years of his lifetime. This material was readily available in newspaper archives. Peter E. found Mr. Baruch a fascinating study and dug a little deeper into his 80+ year history of speaking his mind on topics that are still of interest today.
These are a few insights from a speculator, financier, statesman, and commentator on the public affairs of men.
​Under socialism you don’t distribute wealth—you distribute poverty.
​The La Crosse Tribune 1950
​Political leaders must keep looking over their shoulders all the time to see if the boys are still there. If the boys are not there, they are no longer political leaders.
​St. Louis Post Dispatch, 1951
​Character and hard work are as important as ability.
​Corsicana Daily, 1957
We didn’t all come over on the same ship, but we’re all in the same boat now.
​The North Hollywood Valley Times, 1957
​The greatest freedom man has is the freedom of disciplining himself.
​The Ida County Pioneer Record, 1957
​​Whatever you undertake, do it with all your heart and soul. Always be courteous, never be discouraged. … Do not blame anybody for your mistakes and failures. Do not look for approval—except the consciousness of doing your best.
​​The Holland Evening Sentinel, 1965
America has never forgotten … and will never forget … the nobler things that brought her into being and that light her path.
​The Long Branch Daily Record, 1967
​Two things are bad for the heart—running up stairs and running down people.
​​Pennsylvania Standard-Speaker, 1972
​It is easier to tell people what they want to hear, rather than what they ought to hear.
​The Montana Standard, 1974
​Old age is always 15 years older than I am.
​The Scranton Times-Tribune, 1975
This Author's Thoughts and Perceptions
​Of course, as always, my interest in Bernard M. Baruch was to discover the man who had a multitude of intersection points with Thomas J. Watson Sr. They were both internationalists. They believed in a community of nations that could work together.
​Tom Watson and "Bernie" Baruch are pictured to the right at the opening of the United Nations General Assembly with Trygve Lie, United Nations Secretary General.

​Mr. Baruch wrote in this book some insightful words concerning the cooperation that should occur between nations:
Picture of Thomas J. Watson Sr., Bernard Baruch and Trygve Lie at opening of United Nations.
The interests of Thomas J. Watson Sr. and Bernard Baruch often intersected.
​Accommodation to mutual needs remains the best basis for all agreements between nations. Although this may seem like an obvious truth, the record since the end of World War II shows that we have not yet learned how to apply this truth in our dealings with our allies.
We have relied too heavily on the formal wording of treaties and have neglected to do what needs to be done to strengthen the structure of mutual interests which alone can support an enduring alliance. One cannot buy the friendship of other nations. “Friends” acquired in such a way are quick to take offense over anything. Where there is a true basis of mutual interest, however, nations will make excuses for one another's failings and overlook one another's shortcomings. Along with common interest, scrupulous fairness should be observed in dealing with allies.
​
The Golden Rule could be paraphrased and applied to alliances—ask nothing of others that you are not prepared to do yourself.
​​Thomas J. Watson Sr. would have been in total agreement with these words. His own application of the Golden Rule was expressed in a network broadcast entitled “For This We Fight” on June 25, 1943:
​Too many have tried to make this man's world instead of God's world and it just will not work. The Golden Rule is a rule of justice between men and between nations.
​​This was the application of the Golden Rule between countries, not just individuals, as expressed by two outstanding representatives of their respective religious communities: Mr. Baruch for the Jewish community and Thomas J. Watson Sr. for the Christian community.
​Both men were recognized as leaders who constantly crossed religious boundaries between their respective communities. This can be seen in the picture provided of the presentation to Bernard M. Baruch by Thomas J. Watson Sr. of The Churchman Award. He was a trustee of the organization.

​Mr. Baruch was selected in 1944 in a nationwide poll of leaders of government, church and business for recognition for his “promotion of goodwill and better understanding among all people.”
Picture of Thomas J. Watson Sr. presenting The Churchman Award to Bernard M. Baruch.
Thomas J. Watson Sr. presenting an award to Bernard Baruch.
​This book was a fascinating read and learning more about "Bernie" Baruch was educational, informative and enlightening.

Cheers,

- Pete

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