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          • Recognizing Ability
          • Individual Respect
          • Employee Paternalism
        • Eastman, George
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        • Fighting Discrimination
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        • USO Camp Show Founder
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This is the law: A tame duck never becomes wild, but a wild duck can certainly become tame.

Thomas J. Watson Sr.

IBM Wild Ducks Home Page

Published August 4, 2021
​Updated January 11, 2022
Picture of three IBM Wild Ducks in flight.
Watson Sr. was probably the epitome of a "The Wild Duck." Fired from "The Cash" in 1913, he had to find a new job. He turned down many opportunities with several corporations and finally decided on C-T-R Company because it gave him the opportunity to run a business in his unique way. Maybe, he is one of the first stories of a successful wild duck.

As he turned forty, Tom Watson Sr. flew over a corporation composed of three dissimilar companies full of tame geese and called them to fly. And fly they did to become "The IBM."
 IBM's Wild Ducks Were Actually Wild Geese
Soren Kierkegaard's Wild Goose
​Watson Sr. and Watson Jr. both talked about Wild Ducks. Of course they summarized the story for their corporation, but for years I could never find Soren Kierkegaard's story. I began to wonder if it was a myth. I mean the "old man" was a pretty good story teller, so maybe he made it up.
Picture of IBM Wild Goose in flight.
That was until I read Kierkegaard's story about "The Wild Goose." It seems somewhere in all the telling, the goose became a duck.

 IBM's Wild Ducks and The Basic Beliefs
Royal Dissenters
​​IBM at one time had a “Buck Rogers” and a “Mr. Rogers” all rolled into one.

​Instead of “Buck Rogers of the 21st Century” it was “Buck Rodgers of the 20th Century” and instead of “Mr. Rogers’ Neighborhood” on PBS, it was “Buck Rodgers’ Culture” at IBM.
Wild Ducks in flight with the tagline:
In this article Buck Rodgers describes the characteristics of a Wild Duck he calls a "The Royal Dissenter."
A Corporate Constitution
​A corporate constitution that is unforgettable, pervasive, and inclusive serves as a compass to guide individuals across rough organizational terrain. A constitution beckons to men and women of service who are willing to change everything about themselves except for a fundamental set of beliefs.
Picture
This constitution at IBM was referred to as "The Basic Beliefs."
Respect for the Individual
​Some individuals believe that “respectful disagreement” is an oxymoron like: “jumbo shrimp,” “open secret,” “half dead,” or, as we used to joke in the ’70s of the U.S. Army, “military justice.” Individuals, who see “respectful disagreement” in this manner, are “clearly confused.”
Picture
Sometimes individuals do go toe to toe with each other but respect matters.
Service to the customer
Jim Collins wrote in Built to Last that visionary companies treat profit like “oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.” Profits are a necessity: profits improve products, pay dividends, print paychecks, provide benefits, and safeguard social stability. 
Picture
IBM maintained life through service to its customers but also extended this thought to all its stakeholders: service generated profits.
The Pursuit of Excellence
​​Too many individuals reading this basic belief, substitute perfection for excellence—the pursuit of perfection.

​As a form of alliteration it is tempting but please, do resist … because it is traditionally wrong.
Picture
​In the spring of 1962, Watson Jr. spoke at Columbia University about the basic belief of “striving for perfection,” but by 1969, it became the Pursuit of Excellence.

Return to the "IBM Twentieth Century Corporate Practices" Home Page
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  • Home
  • About
  • Books / Bibliography
    • THINK Again! >
      • Preface
      • Foreword
      • Introduction
      • Business Talk Interview
      • Book Trailers and Videos
    • A View from Beneath >
      • Preface
      • Resource Actions >
        • Two R.A. Days Hit Home
        • R.A. Day Kills Productivity
      • Business Talk Interview
      • Book Trailers and Videos
    • The World's Greatest Salesman >
      • Preface
      • Introduction
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      • Images and Quotes
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        • Procter, William C.
        • Rockefeller Sr., John D.
        • Rosenwald, Julius
        • Sloan Jr., Alfred P.
        • Swope, Gerard >
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          • The Swope Plan
          • Selected Addresses
        • Verity, George M. >
          • True Steel
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        • Wanamaker, John >
          • A Business Biography
          • Retail Firsts
        • Watson Jr., Thomas J. >
          • A Business and Its Beliefs
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          • Father, Son & Company
        • Watson Sr., Thomas J. >
          • Human Relations
          • Men-Minutes-Money
          • The Lengthening Shadow
        • Young, Owen D. >
          • Selected Addresses
          • New Industrial Leader
      • Capitalists >
        • Baruch, Bernard M. >
          • My Own Story
          • The Public Years >
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            • Second Thoughts
        • Schiff, Jacob H.
      • Journalists >
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          • Autobiography
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          • Woodrow Wilson
        • Crowther, Samuel >
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          • Woodrow Wilson's Last Words
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          • The Greatest Gamble
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      • IBM Creativity >
        • IBM Cartoons
        • IBM Song Books
        • IBM UK Dictionary
        • IBM Computing Dictionary
      • IBM Wild Ducks >
        • The Wild Goose
        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • 1920: Dayton Scales
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Articles by Watson >
        • On World Peace
        • On the Cost of War
        • On Public Education
        • On Thomas Jefferson
        • On Thoughtful Mistakes
        • On Stakeholder Relations
      • Articles about Watson >
        • The $1,000-A-Day Chief Executive Officer
        • Employees are Valued
        • Democracy's Man o' War
        • Human Relations in 1956
        • A CEO Who Earned His Pay
        • The Lengthening Shadow
      • Slice of Life Stories >
        • Dali, Salvador
        • Drucker, Peter F. >
          • Authority and Power
          • Short-Term Thinking
          • A Corporate Culture
          • Raising Business Issues
          • Focus on Principles
          • Character and Manners
          • Knowledge Workers
          • Recognizing Ability
          • Individual Respect
          • Employee Paternalism
        • Eastman, George
        • Penney, J. C. (James Cash) >
          • Watson Homestead
          • Golden Rule Businesses
        • Fighting Discrimination
      • Pre-World War II >
        • A Lost Dream of Peace
        • USO Camp Show Founder
      • World War II Effort >
        • Selling War Bonds
        • Production Awards
        • Controlling Profits
        • Machine Records Units
        • Wartime Contributions
        • Widows & Orphans Fund
        • Declaring Human Rights
        • Supporting Home Morale
        • Employee Military Service
        • War's End & Reconversion
      • Post-World War II >
        • Endicott Memorial
        • Poughkeepsie Memorial
        • Rehiring WWII Veterans
      • A Pajama Party
      • A 1943 Tax Problem
      • The Story of "THINK"
      • A Gift of Retirement
      • Learning from Crises
      • IBM Employee Housing >
        • Construction Timeline
      • Two Journalists "THINK"
      • A Buddy Davis Interview
      • Quotes of Watson
      • Quotes about Watson
      • Women in the Workplace
      • A Successful Rebranding
      • Tom Watson's Wild Ducks
  • Articles
    • Corporate Articles >
      • High-Performance Corporations
      • The Art of the Restart
      • Crises, Recoveries & Lessons Learned
      • Strategy Should Create Human Relationships
      • A Time-Tested Corporate Constitution
      • IBM, JC Penney and The Golden Rule
      • How IBM Created its 20th Century Brand
      • The Greatest Business Risk of the 20th Century
      • How to Grow a Business
      • The Importance of Sales Productivity
      • How Much Is a Great CEO Worth
      • Let Your Guard Down
    • Business Articles >
      • Business Witticism
      • The Golden Rule in Business
      • Who and What Built Early American Capitalism
      • Capitalism Needs Industrialist Minded CEOs
      • Producing Corporate True Steel
      • CEO Perspectives >
        • Rules of Success
        • Top Employee Qualities
        • Industrialist vs. Capitalist
      • An Open Letter to the World's CEOs
      • Henry Ford Takes Control
      • The Razor Blade Business Model
      • Two Successful 20th Century Businesswomen
      • Sears: A Dead Franchise Walking
      • A LinkedIn Incognito Mode
      • Value a College Education
    • Political Articles >
      • Political Witticisms
      • Memorial Day
      • Pursuing The "American Way"
      • America: Home of the Brave
      • Securing the Borders of the Americas
      • General Grant's Stand for Justice
      • America's Heartland Stands Strong
      • The New Freedom
      • Teddy Roosevelt on Socialism
    • Spiritual Articles >
      • Inauguration Day Prayer
      • Wilson's Last Words
      • Spiritual Songs
    • Fiction Articles >
      • A Father's Love
      • Introducing a Friend to God
      • Hyphenated Relationships
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  • Blog