IBM Keeps The Home Fires Burning
IBM's National Advertising to Support World War II Home Morale
In 1944, the Allies would take the battle to the Nazis. Many Americans could now sense the possibility of victory. At least in Europe, it seemed possible and achievable. It was important to ensure the stable morale of the American people behind the war effort.
To convey the level of commitment of IBM and its chief executive officer to supporting their economic system of capitalism and their political system of democracy, two individual 1944 morale-lifting campaigns are listed below (it also continued its 1943 push to purchase war bonds with two overlapping bond campaigns):
To assist the reader in understanding how critical the year 1944 was to the war effort and to set the context for these advertising efforts, a list of critical dates from World War II is included below the advertisements.
Select a link in the text below each individual advertising campaign to see a map of advertisements by location.
(To see details, a newspapers.com account is required.)
And the company kept up the hue and cry of financially contributing to the war!
* The number of newspapers is a conservative estimate as these are papers which are carried on newspapers.com, and it is apparent that the advertisements took longer to appear in some papers (outside the dates listed) probably because of normal processing delays for such massive, nationwide advertising campaigns.
Critical 1943 World War II Dates: (these may not appear properly on a mobile device)
Soviet troops cross the 1939 Polish frontier.
Anzio beachhead established.
U.S. Marines capture Roi Island in the Marshalls.
Heavy U.S. naval attack on Truk, sinks 19 ships and destroys 200 planes.
U.S. troops invade Admiralty Islands.
Japanese invade India.
U.S. Navy raids Palau Island. Russians reach Axis territory in Rumania.
Allies open attack on Gustav Line in Italy.
Rome falls to Allies.
IBM War Bonds Campaign: GRATITUDE.
IBM War Bonds Campaign: LIBERATION.
Germans use the V-2 rocket, against England.
Attempt on Hitler's life fails.
U.S. troops land on Guam.
Paris is liberated.
U.S. troops cross the Belgian border.
Second Quebec Conference begins. Americans invade Germany.
Russians cross into Hungary.
MacArthur lands troops in the Philippines.
Germans driven from Greece.
Germans use V-2 rocket against England.
Metz falls to Americans.
IBM War Bonds Campaign: MORE WAR BONDS.
IBM War Bonds Campaign: 6TH WAR LOAN.
Germans on offensive: Battle of the Bulge.
American armored force relieves troops at Bastogne.
In 1943, IBM also ran a full-year set of advertisements to encourage the individual citizen to purchase war bonds to pay for the massive war effort and avoid burdening future generations with its costs. That information is available here [War Bond Advertising].
In 1945, World War II came to an end, but paying for the war, taking care of returning veterans, and achieving a lasting peace still needed to be achieved. Through his corporation, Tom Watson Sr. ran advertising campaigns to keep those at home aware of the price that still needed to be paid [Keeping An Obligation to Our Veterans and Their Dependents].
As always, if you or your family were in any way associated with these or other IBM World War II activities or have information you believe is valuable to understanding IBM and Thomas J. Watson Sr.'s contribution to the war effort, please contact us.