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The Top Five Employee Qualities

Top Five Personal Qualities in an Employee

Published June 9, 2021
Updated on October 9, 2021
Image of the qualities a CEO looks for in an employee.
Some will say that times are different … and they are. The difference is that we don’t have a credible, recognized editor of a major business news magazine such as B. C. Forbes to ask the following question of the world’s top industrialists.

In September 1934, Forbes asked of industry’s top leaders. “If you were to name one quality which you regard as the most important, the most valuable, the most desirable of all in a person, which would you specify?”

​These were the top five.
Top Five Personal Qualities in an Employee
  • B. C Forbes Asks Executives One Question
  • The Answer They Give
  • This Author's Thoughts and Perceptions

 The Question Asked
In September 1934, B. C. Forbes asked of industry’s top leaders: "If you were to name one quality which you regard as the most important, the most valuable, the most desirable of all in a person, which would you specify?”
 The Answer Given
​Those that responded were from a select group of the Who’s Who in Business. Some weren’t CEOs, but they were all recognized leaders of their day within their organizations. Today’s graduating MBAs, unfortunately, won’t recognize many of these individuals, but they should recognize the companies. Although some of these corporations have seen rough times, most survived a good piece into the 20th Century or are still around.

So, this is a list of executives who thought right.


Here are a few of the names:
  • Gerard Swope - General Electric
  • Colby M. Chester - General Food
  • John McKinlay - Marshall Field
  • A. E. McKinstry - International Harvester
  • Walton L. Cocker - John Hancock Mutual Life
  • Walter P. Chrysler - Chrysler Corporation
  • William O’Neil - General Tire and Rubber
  • Charles M. Schwab - Bethlehem Steel​
  • F. W. Smith - New York Edison
  • M. H. Aylesworth - NBC
  • Adolph S. Ochs - New York Times
  • P. D. Saylor - Canada Dry Ginger Ale
  • Charles Kettering - General Motors
  • Sewell L. Avery - Montgomery Ward
  • Thomas J. Watson - IBM
  • John D. Rockefeller Jr.
These were the top five. "Character" was the clear leader.
  1. Character
  2. Courage
  3. Loyalty
  4. Honesty
  5. Integrity
 This Author's Thoughts and Perceptions
Somehow I don't think times have changed that much in this respect, do you?

What is truly interesting is that a month later B. C. Forbes asked a follow-on question of a much larger section of the business community, “Which of the top businessmen would you like to have President Roosevelt [Franklin Delano Roosevelt - FDR] call into council now that he is turning to practical, experienced men for advice?”

One would think that these men would select a counselor for their president that exhibited the top traits from just a few weeks earlier: character, courage, loyalty, honesty and integrity. Tom Watson was included in that list of suggested counselors for the President of the United States. He eventually became a confidant for not only FDR but Eisenhower.

Tom Watson understood that employees also expected these traits, highlighted by B. C. Forbes, to be the supportive rungs for promotion up the corporate ladder. Words had to be supported by deeds of character whether it was an employee, a first-line manager, or a distant executive; but it was especially a requirement of the person inhabiting the corner office.

He said, quite clearly, that “sales morale depends first on the men [or women] at the top and is based on their knowledge of the business, their personality, their integrity and their moral character.” Character was top of his list of anyone that wanted to be a leader at IBM. That is why character was a condition of employment. Violate it and you lost your job.

No matter your title.​

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        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • 1920: Dayton Scales
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Articles by Watson >
        • On World Peace
        • On the Cost of War
        • On Public Education
        • On Thomas Jefferson
        • On Thoughtful Mistakes
        • On Stakeholder Relations
      • Articles about Watson >
        • The $1,000-A-Day Chief Executive Officer
        • Employees are Valued
        • Democracy's Man o' War
        • Human Relations in 1956
        • A CEO Who Earned His Pay
        • The Lengthening Shadow
      • Slice of Life Stories >
        • Dali, Salvador
        • Drucker, Peter F. >
          • Authority and Power
          • Short-Term Thinking
          • A Corporate Culture
          • Raising Business Issues
          • Focus on Principles
          • Character and Manners
          • Knowledge Workers
          • Recognizing Ability
          • Individual Respect
          • Employee Paternalism
        • Eastman, George
        • Penney, J. C. (James Cash) >
          • Watson Homestead
          • Golden Rule Businesses
        • Fighting Discrimination
      • Pre-World War II >
        • A Lost Dream of Peace
        • USO Camp Show Founder
      • World War II Effort >
        • Selling War Bonds
        • Production Awards
        • Controlling Profits
        • Machine Records Units
        • Wartime Contributions
        • Widows & Orphans Fund
        • Declaring Human Rights
        • Supporting Home Morale
        • Employee Military Service
        • War's End & Reconversion
      • Post-World War II >
        • Endicott Memorial
        • Poughkeepsie Memorial
        • Rehiring WWII Veterans
      • A Pajama Party
      • A 1943 Tax Problem
      • The Story of "THINK"
      • A Gift of Retirement
      • Learning from Crises
      • IBM Employee Housing >
        • Construction Timeline
      • Two Journalists "THINK"
      • A Buddy Davis Interview
      • Quotes of Watson
      • Quotes about Watson
      • Women in the Workplace
      • A Successful Rebranding
      • Tom Watson's Wild Ducks
  • Articles
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      • The Art of the Restart
      • Crises, Recoveries & Lessons Learned
      • Strategy Should Create Human Relationships
      • A Time-Tested Corporate Constitution
      • IBM, JC Penney and The Golden Rule
      • How IBM Created its 20th Century Brand
      • The Greatest Business Risk of the 20th Century
      • How to Grow a Business
      • The Importance of Sales Productivity
      • How Much Is a Great CEO Worth
      • Let Your Guard Down
    • Business Articles >
      • Business Witticism
      • The Golden Rule in Business
      • Who and What Built Early American Capitalism
      • Capitalism Needs Industrialist Minded CEOs
      • Producing Corporate True Steel
      • CEO Perspectives >
        • Rules of Success
        • Top Employee Qualities
        • Industrialist vs. Capitalist
      • An Open Letter to the World's CEOs
      • Henry Ford Takes Control
      • The Razor Blade Business Model
      • Two Successful 20th Century Businesswomen
      • Sears: A Dead Franchise Walking
      • A LinkedIn Incognito Mode
      • Value a College Education
    • Political Articles >
      • Political Witticisms
      • Memorial Day
      • Pursuing The "American Way"
      • America: Home of the Brave
      • Securing the Borders of the Americas
      • General Grant's Stand for Justice
      • America's Heartland Stands Strong
      • The New Freedom
      • Teddy Roosevelt on Socialism
    • Spiritual Articles >
      • Inauguration Day Prayer
      • Wilson's Last Words
      • Spiritual Songs
    • Fiction Articles >
      • A Father's Love
      • Introducing a Friend to God
      • Hyphenated Relationships
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