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Articles from Corporate History

Articles from Corporate History

Published June 4, 2021
Updated June 7, 2021
Image of Peter E. Greulich's Corporate 101 articles.
These are articles outside of Pete's usual focus on IBM. As he studies the history of Corporate America and some of its greatest industrialists, he also studies the historical context and the industrial and political leaders of the day. Sometimes, he writes about these events, leaders and human relation practices.

He, like Ida M. Tarbell (The Rising of the Tide: The Story of Sabinsport) and Ray Stannard Baker (aka David Grayson), would also like to find a way to communicate his beliefs and his love of life through fiction. This is his Ol' Men Talkin' Series. If you want to understand Peter E. Greulich's character this landing page and the articles it points to will take you there.

​If you prefer to read specifically about IBM, select the "21ST CENTURY IBM" or "20TH CENTURY IBM" or the applicable menu item above.
The stories in this section can be accessed from the "ARTICLES + CORPORATE ARTICLES" menu items above or ​by selecting one of the menu buttons below which are supported with additional descriptive text.
 Corporate 101 Articles: Lessons from Corporate History

Building High-performance Corporations
If a corporation wants to acquire and keep the best-of-the-best employees, it needs to move benefit offerings to higher psychological or self-fulfillment levels. Is your company a basic-needs or high-performance organization?

IBM was a high-performance organization!
Image of Corporate 101 and Lessons that can be drawn such as productivity improvements.

The Art of the restart
Chief executives need to master the "Art of a John H. Patterson Restart." They need to seek new perspectives by figuratively moving their desks out onto their knowledge-industry production floors. Tom Peters tagged it management by wandering around (MBWA).

John H. Patterson wandered. Do you?
NCR 101: The Art of the Restart

Four decades of crises â€‹and recoveries
Under Tom Watson Sr.’s leadership, IBM weathered ten major economic declines, three major wars, and four of the six largest declines in U.S. stock market history. It takes humility to learn from the past! Is humility one of your leadership traits?

​Then learn from Tom Watson Sr.'s mistakes.
Image of IBM 101: Four Decades of Crises and Recoveries

THE DANCE OF CULTURE AND STRATEGY
Strategy and culture are intimate dance partners. In any given situation either may lead. If implemented well, culture will cover strategy’s missteps and both will magnify the other’s successes.

​Do you have such intimate dance partners?
Image of IBM 101: The Dance of Culture and Strategy

A HISTORIC CORPORATE CONSTITUTION
Watson Jr. embodied the principles of his father in a new scalable way. Using three words as a corporate constitution, he decentralized the corporation yet maintained control and a deep insight into the organization.

Can three words summarize your culture?
Image of IBM 101: A Time Tested Corporate Constitution

Two Brands, One Rule
Two men from different backgrounds founded two companies: business machines and retail. These two men seemed unlikely kindred spirits. Yet, theirs were two of the 20th Century's great corporate brands.

Could one rule guide your corporation?
Image of IBM 101: How IBM and JC Penney built their brands on the golden rule.

How IBM built its brand
"When any man tells you that one man alone can do a big job, he knows he is not telling the truth." Tom Watson built a great 20th Century brand. Here are his thoughts.

Are you going it alone? You shouldn't be!
Image of IBM 101: How IBM Built its Brand.

The Greatest business risk of the 20th Century
​FORTUNE called it “IBM’s $5,000,000,000 Gamble.” To deliver the mainframe, IBM invested two and one-half times what the U.S. spent to build the atomic bomb. Some have called it luck!

Luck, maybe; but it wasn't by chance.
Image of IBM 101: The Mainframe - The Greatest Business Risk of the 20th Century

how to grow a business
Following his father’s death and now IBM’s Chief Executive Officer, Watson Jr. acted. He called a meeting in historic Williamsburg, Virginia and started building his IBM.

How can you kick start your corporation?
Image of IBM 101: Entrepreneurs should Think, Act and Let go.

The importance of sales productivity
How important is selling to a corporation? To answer this question, ask, “How important is it for a car to move?” Too many analysts forget to consider this: “Can a corporation move product?"

​Is your corporate car moving or broken down?
Picture

How much is a great chief executive worth?
In a word, the worth of a great chief executive officer is priceless. Such chief executives know that corporate survival and long-term adaptability is about business-first: people, processes and products.

IBM's employees believed this once!
Image of IBM 101: How Much is a Great Chief Executive Worth?

Getting Employees to let their guard down
​Employees can be chameleons when threatened: they blend into their surroundings. The last thing a chief executive needs is a company full of employee-chameleons.

How do you get them to let their guard down?
Image of IBM 101: Getting Employees to Let Down their Guard.
© 2022 Peter E. Greulich. All Rights Reserved
​
Information posted on this site recognizes the legal right of copyrighted material. The following material is considered in the public domain effective January 1, 2022: (1) works published in the United States prior to 1927, (2) works published in the United States after 1926 but before 1964 with a proper © copyright notice that were not renewed in their 28th year, and (3) works published in the United States before 1978 that have no © copyright notice, and (4) all unpublished works created over 120 years ago. Other documents used here that do not fit these criteria are used in good faith and a belief that such usage would withstand a test of fair use. Any concerns with the public domain or fair usage of material on this site will be removed until a discussion can resolve the matter with its permanent removal or republication. Just use the "Contact" menu item above or the "Contact Us" hyperlink provided here: [Contact Us]
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          • Edison: His Life and Inventions
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        • Penney, James C. >
          • Fifty Years With the Golden Rule
        • Procter, William C.
        • Rockefeller Sr., John D.
        • Rosenwald, Julius
        • Sloan Jr., Alfred P.
        • Swope, Gerard >
          • Swope of G.E.
          • The Swope Plan
          • Selected Addresses
        • Verity, George M. >
          • True Steel
          • Character & Success
        • Wanamaker, John >
          • A Business Biography
          • Retail Firsts
        • Watson Jr., Thomas J. >
          • A Business and Its Beliefs
          • Management Briefings
          • Father, Son & Company
        • Watson Sr., Thomas J. >
          • Human Relations
          • Men-Minutes-Money
          • The Lengthening Shadow
        • Young, Owen D. >
          • Selected Addresses
          • New Industrial Leader
      • Capitalists >
        • Baruch, Bernard M. >
          • My Own Story
          • The Public Years >
            • A Review
            • Second Thoughts
        • Schiff, Jacob H.
      • Journalists >
        • Baker, Ray Stannard >
          • Autobiography
          • The Color Line
          • Woodrow Wilson
        • Crowther, Samuel >
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            • Bantam Ball Bearing
          • Biographies
          • Industrialist Anthology
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          • 101 Unusual Experiences
        • Shaw, A. W. >
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            • Why We Are Hiring Women
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        • Lincoln, Abraham
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        • Roosevelt, Teddy
        • Wilson, Woodrow >
          • The New Freedom
          • The Ordeal of Woodrow Wilson
          • Life and Letters >
            • Volume IV: President
            • Volume V: Neutrality
            • Volume VI: Facing War
          • Woodrow Wilson's Last Words
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          • Up From Slavery
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      • Centralization >
        • A Lost Federation
        • The Need to Decentralize
      • Divestitures >
        • Kyndryl Analysis
        • Kyndryl Top Questions
        • Martin Schroeter
      • Employees >
        • Resource Actions
        • Age Discrimination >
          • Cutting Old Heads
        • Employee Engagement
        • Aren't Buying Into IBM
        • Massive Work Slowdown
        • Failure of Work at Home
      • Financial Engineering >
        • Workforce Rebalancing
        • Aggressive Bookkeeping
      • Shareholders >
        • Share Buybacks
        • Shareholder Risk
        • Employee Engagement
        • Warren Buffett's Mistake
        • Do Share Buybacks Work?
    • CEO Performance >
      • Arvind Krishna Overview >
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          • Employment Security
        • First Year Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Share Buybacks
        • The First 100 Days
      • Ginni Rometty Overview >
        • Shareholder Value
        • Shareholder Risk
        • Share Buybacks
        • Dividend Strategy
        • Acquisition Strategy
        • Revenue & Profit Productivity
        • Revenue & Profit Growth
        • Revenue & Profit
  • 20th Century IBM
    • Corporate Performance >
      • IBM's Greatest CEO >
        • Shareholder Returns
        • Revenue Growth
        • Revenue Per Employee
        • Profit Growth
        • Profit Per Employee
        • Market Value
        • Goodwill
        • Economic Contractions
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        • Stock Market Headwinds
        • CEO Historic Footnotes >
          • IBM's Founding Team
          • Financial Engineering
          • The Greatest Gamble
    • Corporate Practices >
      • IBM Anniversaries
      • IBM Benefits
      • IBM Creativity >
        • IBM Cartoons
        • IBM Song Books
        • IBM UK Dictionary
        • IBM Computing Dictionary
      • IBM Wild Ducks >
        • The Wild Goose
        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • 1920: Dayton Scales
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Articles by Watson >
        • On World Peace
        • On the Cost of War
        • On Public Education
        • On Thomas Jefferson
        • On Thoughtful Mistakes
        • On Stakeholder Relations
      • Articles about Watson >
        • The $1,000-A-Day Chief Executive Officer
        • Employees are Valued
        • Democracy's Man o' War
        • Human Relations in 1956
        • A CEO Who Earned His Pay
        • The Lengthening Shadow
      • Slice of Life Stories >
        • Dali, Salvador
        • Drucker, Peter F. >
          • Authority and Power
          • Short-Term Thinking
          • A Corporate Culture
          • Raising Business Issues
          • Focus on Principles
          • Character and Manners
          • Knowledge Workers
          • Recognizing Ability
          • Individual Respect
          • Employee Paternalism
        • Eastman, George
        • Penney, J. C. (James Cash) >
          • Watson Homestead
          • Golden Rule Businesses
        • Fighting Discrimination
      • Pre-World War II >
        • A Lost Dream of Peace
        • USO Camp Show Founder
      • World War II Effort >
        • Selling War Bonds
        • Production Awards
        • Controlling Profits
        • Machine Records Units
        • Wartime Contributions
        • Widows & Orphans Fund
        • Declaring Human Rights
        • Supporting Home Morale
        • Employee Military Service
        • War's End & Reconversion
      • Post-World War II >
        • Endicott Memorial
        • Poughkeepsie Memorial
        • Rehiring WWII Veterans
      • A Pajama Party
      • A 1943 Tax Problem
      • The Story of "THINK"
      • A Gift of Retirement
      • Learning from Crises
      • IBM Employee Housing >
        • Construction Timeline
      • Two Journalists "THINK"
      • A Buddy Davis Interview
      • Quotes of Watson
      • Quotes about Watson
      • Women in the Workplace
      • A Successful Rebranding
      • Tom Watson's Wild Ducks
  • Articles
    • Corporate Articles >
      • High-Performance Corporations
      • The Art of the Restart
      • Crises, Recoveries & Lessons Learned
      • Strategy Should Create Human Relationships
      • A Time-Tested Corporate Constitution
      • IBM, JC Penney and The Golden Rule
      • How IBM Created its 20th Century Brand
      • The Greatest Business Risk of the 20th Century
      • How to Grow a Business
      • The Importance of Sales Productivity
      • How Much Is a Great CEO Worth
      • Let Your Guard Down
    • Business Articles >
      • Business Witticism
      • The Golden Rule in Business
      • Who and What Built Early American Capitalism
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