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Articles from Corporate History

Articles from Corporate History

Date Published: June 4, 2021
​Date Modified: October 18, 2023
Image of Peter E. Greulich's History Lessons: Corporate 101 Articles: Stories how great industrialists created a brand, engaged employees and integrated culture and strategy.
These are articles outside of Pete's usual focus on IBM. As he studies the history of Corporate America and some of its greatest industrialists, he also studies the historical context and the industrial and political leaders of the day. Sometimes, he writes about these events, leaders and human relation practices.

He, like Ida M. Tarbell (The Rising of the Tide: The Story of Sabinsport) and Ray Stannard Baker (aka David Grayson), would also like to find a way to communicate his beliefs and his love of life through fiction. This is his Ol' Men Talkin' Series. If you want to understand Peter E. Greulich's character this landing page and the articles it points to will take you there.

​If you prefer to read specifically about IBM, select the "21ST CENTURY IBM" or "20TH CENTURY IBM" or the applicable menu item above.
The stories in this section can be accessed from the "ARTICLES + CORPORATE ARTICLES" menu items above or ​by selecting one of the menu buttons below which are supported with additional descriptive text.
 Corporate 101 Articles: Lessons from Corporate History

Building High-performance Corporations
If a corporation wants to acquire and keep the best-of-the-best employees, it needs to move benefit offerings to higher psychological or self-fulfillment levels. Is your company a basic-needs or high-performance organization?

IBM was a high-performance organization!
Image of Corporate 101 and Lessons that can be drawn such as productivity improvements.

The Art of the restart
Chief executives need to master the "Art of a John H. Patterson Restart." They need to seek new perspectives by figuratively moving their desks out onto their knowledge-industry production floors. Tom Peters tagged it management by wandering around (MBWA).

John H. Patterson wandered. Do you?
High quality image of NCR 101: The Art of the Restart

Four decades of crises â€‹and recoveries
Under Tom Watson Sr.’s leadership, IBM weathered ten major economic declines, three major wars, and four of the six largest declines in U.S. stock market history. It takes humility to learn from the past! Is humility one of your leadership traits?

​Then learn from Tom Watson Sr.'s mistakes.
High quality image of IBM 101: IBM's Four Decades of Crises and Recoveries.

THE DANCE OF CULTURE AND STRATEGY
Strategy and culture are intimate dance partners. In any given situation either may lead. If implemented well, culture will cover strategy’s missteps and both will magnify the other’s successes.

​Do you have such intimate dance partners?
High quality image of IBM 101: The Dance of Culture and Strategy

A HISTORIC CORPORATE CONSTITUTION
Watson Jr. embodied the principles of his father in a new scalable way. Using three words as a corporate constitution, he decentralized the corporation yet maintained control and a deep insight into the organization.

Can three words summarize your culture?
Image of IBM 101: A Time Tested Corporate Constitution

Two Brands, One Rule
Two men from different backgrounds founded two companies: business machines and retail. These two men seemed unlikely kindred spirits. Yet, theirs were two of the 20th Century's great corporate brands.

Could one rule guide your corporation?
Image of IBM 101: How IBM and JC Penney built their brands on the golden rule.

How IBM built its brand
"When any man tells you that one man alone can do a big job, he knows he is not telling the truth." Tom Watson built a great 20th Century brand. Here are his thoughts.

Are you going it alone? You shouldn't be!
Image of IBM 101: How IBM Built its Brand.

The Greatest business risk of the 20th Century
​FORTUNE called it “IBM’s $5,000,000,000 Gamble.” To deliver the mainframe, IBM invested two and one-half times what the U.S. spent to build the atomic bomb. Some have called it luck!

Luck, maybe; but it wasn't by chance.
Image of IBM 101: The Mainframe - The Greatest Business Risk of the 20th Century

how to grow a business
Following his father’s death and now IBM’s Chief Executive Officer, Watson Jr. acted. He called a meeting in historic Williamsburg, Virginia and started building his IBM.

How can you kick start your corporation?
Image of IBM 101: Entrepreneurs should Think, Act and Let go.

The importance of sales productivity
How important is selling to a corporation? To answer this question, ask, “How important is it for a car to move?” Too many analysts forget to consider this: “Can a corporation move product?"

​Is your corporate car moving or broken down?
High quality image of IBM 101: The Importance of Sales Productivity.

How much is a great chief executive worth?
In a word, the worth of a great chief executive officer is priceless. Such chief executives know that corporate survival and long-term adaptability is about business-first: people, processes and products.

IBM's employees believed this once!
Image of IBM 101: How Much is a Great Chief Executive Worth?

Getting Employees to let their guard down
​Employees can be chameleons when threatened: they blend into their surroundings. The last thing a chief executive needs is a company full of employee-chameleons.

How do you get them to let their guard down?
Image of IBM 101: Getting Employees to Let Down their Guard.
© 2025 Peter E. Greulich. All Rights Reserved
Information posted on this site recognizes the legal right of copyrighted material. The following material is considered in the public domain effective January 1, 2025: (1) Works published in the United States prior to January 1, 1929, (2) All unpublished works created over 120 years ago, (3) Works published in the United States before 1978 that have no © copyright notice, and (4) Works published in the United States after 1929 but before 1964 with a proper © copyright notice that were not renewed in their 28th year. Some information is used here that does not fit this criteria. This type of material has been purposely minimized, and it is used in good faith, usually with an attribution, and in the belief that such usage would withstand a test of fair use. This site also utilizes images from Pixabay that are "free to use under the Pixabay license" and "do not require attribution." Any concerns with the public domain, fair usage, or attribution of material utilized on this site will be removed until a discussion can resolve the matter with its permanent removal or republication. To reach us, use the "Contact" menu item above or this hyperlink: [Contact Us]
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          • A Business Biography
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