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Thomas J. Watson Jr.

A Review of Thomas J. Watson Jr.'s "Father, Son & Company"

Published June 26, 2021
​Updated December 2, 2021
Discovering Great American Industrialists: Image of Tom Watson Jr., Tom Watson Jr. Quotes and an image of Tom Watson Jr.'s book,
The Basic Beliefs of the father as perceived by his son:

"Dad [Watson Sr.] had followed [these philosophies] in managing the business for forty years:
  • Give full consideration to the individual employee.
  • Spend a lot of time making customers happy.
  • Go the last mile to do a thing right."
Thomas J. Watson Jr., Father, Son & Company
Yep, to late 20th Century IBMers these were: Respect for the Individual, Service to the Customer, and the Pursuit of Excellence.
​A Review of "Father, Son & Co.: My Life at IBM and Beyond" by Tom Watson Jr.
  • Reviews of the Day: 1990
  • Selected Quotes from "Father, Son and Company"
  • This Author’s Thoughts and Perceptions
Reviews of the Day: 1990
Front dust cover image of
"While not one of the 20th Century's great literary works, Father, Son & Co. is nonetheless an interesting book that offers an inside but not too detailed look at how success is made."
Danny McKenzie, Clarion-Ledger Columnist, June 17, 1990
"It's a frank confession, focused on Mr. Watson's [Watson Jr.'s] relationship with a father who set an awesome precedent in the corporate world."
Tom Walker, Staff writer, The Atlanta Constitution, June 4, 1990
"Every once in a while, a delightful book comes along that displays insight into business and tells a personal story of change, transition and evolution. Father, Son & Co. is among them."
Jack A Seamonds, The Detroit Free Press, July 1, 1990
Editors note: In 1990, there were some 1000+ reviews (including syndicated reprints in multiple papers) of Father, Son & Company. Obviously, it was received and well reviewed and this short list doesn't do all of them justice.
Selected Quotes from "Father, Son & Company"
An insight into THINK Magazine
"​THINK was distributed to everybody who had an IBM machine. But it didn't stop there. The press run was close to one hundred thousand, and we only had thirty-five hundred customers. Dad had copies sent to anybody whose goodwill might possibly help IBM, including high school teachers and ministers and rabbis in the areas where we did business, all college presidents, and all members of the House of Representatives and the Senate."
On Frank Cary's handling of the economic problems of the '70s
​"Are you sure you need all this? Have you gotten competitive bids? We don't want these factories to be lavish, you know." The rebuilding [of plants] took six years and ended up costing over ten billion dollars, but it enabled IBM to stave off Japan, which today controls a smaller fraction of the computer market than it otherwise would have.
On the problems of the lease-to-purchase initiative that set up the company for the 1992 fall
"I was alarmed when he [Frank Cary] and his eventual successor John Opel rapidly phased out the rental system, shifting billions of dollars worth of business to outright sales. They did this partly because the life span of the machines had gotten quite short and partly to free up capital that would otherwise have been tied up in rental machines. But it bothered me because rentals traditionally had been crucial to IBM's success."
Editor's note: Pete writes about how this process enabled John R. Opel to set an expectation of a $100 billion IBM by 1990 and $180 billion IBM by 1994 in his book, THINK Again!
This Author's Thoughts and Perceptions
Father, Son & Co. is an amazing book written by Thomas J. Watson Jr. It is amazing because it reflects his humanity.

​At times you will wince to think that you might write some of what he did about his relationships with his father, brother and family in general. As I talk to more and more IBMers that knew Watson Jr., this just seems typical.


He, like his, father practiced management by wandering around (MBWA). He talked to everyone like he was one of them. He was anything but aloof. The obligations and associated strains of running a large corporation--for a person that cares—​comes through loud and clear in this book.

Cheers,

​- Pete
Image of spine of Thomas J. Watson Jr.'s book,

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          • A Business Biography
          • Retail Firsts
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          • A Business and Its Beliefs
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        • Watson Sr., Thomas J. >
          • Human Relations
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          • The Lengthening Shadow
        • Young, Owen D. >
          • Selected Addresses
          • New Industrial Leader
      • Capitalists >
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          • My Own Story
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            • A Review
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          • Autobiography
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          • The Greatest Gamble
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        • The Wild Goose
        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • 1920: Dayton Scales
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Articles by Watson >
        • On World Peace
        • On the Cost of War
        • On Public Education
        • On Thomas Jefferson
        • On Thoughtful Mistakes
        • On Stakeholder Relations
      • Articles about Watson >
        • The $1,000-A-Day Chief Executive Officer
        • Employees are Valued
        • Democracy's Man o' War
        • Human Relations in 1956
        • A CEO Who Earned His Pay
        • The Lengthening Shadow
      • Slice of Life Stories >
        • Dali, Salvador
        • Drucker, Peter F. >
          • Authority and Power
          • Short-Term Thinking
          • A Corporate Culture
          • Raising Business Issues
          • Focus on Principles
          • Character and Manners
          • Knowledge Workers
          • Recognizing Ability
          • Individual Respect
          • Employee Paternalism
        • Eastman, George
        • Penney, J. C. (James Cash) >
          • Watson Homestead
          • Golden Rule Businesses
        • Fighting Discrimination
      • Pre-World War II >
        • A Lost Dream of Peace
        • USO Camp Show Founder
      • World War II Effort >
        • Selling War Bonds
        • Production Awards
        • Controlling Profits
        • Machine Records Units
        • Wartime Contributions
        • Widows & Orphans Fund
        • Declaring Human Rights
        • Supporting Home Morale
        • Employee Military Service
        • War's End & Reconversion
      • Post-World War II >
        • Endicott Memorial
        • Poughkeepsie Memorial
        • Rehiring WWII Veterans
      • A Pajama Party
      • A 1943 Tax Problem
      • The Story of "THINK"
      • A Gift of Retirement
      • Learning from Crises
      • IBM Employee Housing >
        • Construction Timeline
      • Two Journalists "THINK"
      • A Buddy Davis Interview
      • Quotes of Watson
      • Quotes about Watson
      • Women in the Workplace
      • A Successful Rebranding
      • Tom Watson's Wild Ducks
  • Articles
    • Corporate Articles >
      • High-Performance Corporations
      • The Art of the Restart
      • Crises, Recoveries & Lessons Learned
      • Strategy Should Create Human Relationships
      • A Time-Tested Corporate Constitution
      • IBM, JC Penney and The Golden Rule
      • How IBM Created its 20th Century Brand
      • The Greatest Business Risk of the 20th Century
      • How to Grow a Business
      • The Importance of Sales Productivity
      • How Much Is a Great CEO Worth
      • Let Your Guard Down
    • Business Articles >
      • Business Witticism
      • The Golden Rule in Business
      • Who and What Built Early American Capitalism
      • Capitalism Needs Industrialist Minded CEOs
      • Producing Corporate True Steel
      • CEO Perspectives >
        • Rules of Success
        • Top Employee Qualities
        • Industrialist vs. Capitalist
      • An Open Letter to the World's CEOs
      • Henry Ford Takes Control
      • The Razor Blade Business Model
      • Two Successful 20th Century Businesswomen
      • Sears: A Dead Franchise Walking
      • A LinkedIn Incognito Mode
      • Value a College Education
    • Political Articles >
      • Political Witticisms
      • Memorial Day
      • Pursuing The "American Way"
      • America: Home of the Brave
      • Securing the Borders of the Americas
      • General Grant's Stand for Justice
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