A View from Beneath the Dancing Elephant: Book Trailers
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Date Published: June 4, 2021
Date Modified: June 30, 2024 |
"The modern business enterprise is not just an economic institution. In order to discharge its economic function, it has to have a concept behind it, an organization and a constitution.
It is a social institution and a community as well, and needs to be managed—and studied—as such.”
It is a social institution and a community as well, and needs to be managed—and studied—as such.”
Peter F. Drucker, The Concept of the Corporation
A View from Beneath the Dancing Elephant: Book Trailers / Videos
Book Trailer: An Overview
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A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution is an IBM employee's perspective of today's IBM. If Lou Gerstner’s Who Says Elephants Can’t Dance? is the yang, this book is the yin—that quintessential opposing and balancing force. It is an IBM employee-owner’s perspective.
Beneath the Dancing Elephant captures the views of those that will determine IBM’s 21st Century permanence. IBM's productivity flattened in 1995 and has now been in a two-decade decline since 1999. These declines started on Lou Gerstner's watch. |
An Overview
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Book Trailer: Life in America's 20th Century Corporate Redwood Forest
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For the redwood, resiliency lies not in the grandeur of the individual tree but in the forest. The redwood’s design is one of individual greatness interweaved with community. The trees’ root systems scatter in all directions. They intertwine. They graft. They strengthen and stabilize one another. Interlocked, they withstand great winds.
When great storms bring devastating winds in from the sea and pummel the land, genetically weaker trees collapse into mounds of debris, but the redwood forest does not yield. ... The forest stands. Such was the Watsons' IBM—the 20th Century IBM.
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Why IBM Needs to THINK Again!
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Book Trailer: What a Resource Action (R. A.) Day Feels LIke
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“Right-sizing” was the 1990s’ politically correct term for layoffs. Unfortunately the size never proved quite right. IBM layoffs, in the past, were usually executed over a period of twenty-four hours and have been quarterly, continual, persistent, and arbitrary for more than two decades.
Internally IBMers refer to them as Resource Action Days or, more poetically, R.A. Days. Such days are never about him, her or me; they are always about us. They are the twenty-first century’s new IBM Family Day.
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One Resource Action (R. A.) Day
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