THINK Again!: The Series Home Page

Date Published: January 1, 2024
​Date Modified: April 17, 2024

The "THINK Again!" Series by Peter E. Greulich

As of February 2024, the ​THINK Again! series by Peter E. Greulich consists of three books. They investigate and offer insights into IBM, its leaders, its employees, its shareholders, its customers, its supportive societies, and over one-hundred years of their unique interactions. The three books are as follows:

1. The World's Greatest Salesman is the first book in the series. Although not entitled THINK Again! it fits the overall mold of the series by focusing on Thomas J. Watson, IBM's traditional founder.
2. THINK Again!: IBM CAN Maximize Shareholder Value is the second book in the series. It was published in 2017 and refreshed in 2020-21 with "The Rometty Edition."
3. THINK Again!: 20th Century Ideas and High Ideals for the 21st Century is the third book in this series. It was delivered on February 14, 2024 (paperback) and February 17, 2024 (hardcover). 

​The THINK Again! series is focused on IBM, but the principles that are documented in these books are applicable to understanding 20th Century American business history and suggest some proven, fundamental business principles that are available to current-day, business executives. IBM was a twentieth-century business that deciphered the seemingly, impenetrable human equation to build an enthusiastic, engaged, and passionate workforce which produced ever-higher revenue and profit productivity for over eight decades: revenue per employee from 1915 to 1995, and profit per employee from 1915 to 2013.

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THINK Again!: High Ideals for the 21st Century
​Preface, Introduction, and Prologue

• THINK Again! 20th Century Ideas and High Ideals for the 21st Century is an anthology of Thomas J. Watson Sr.'s THINK Magazine editorials covering more than two decades. The paperback version of the book arrived on February 14, 2024—the date the C-T-R Company was rebranded IBM [order here]. The hardcover version of the book arrived on February 17, 2024—the sesquicentennial of birth of the traditional founder of IBM: Thomas J. Watson Sr [order here].
  • This book, the third in the series, contains Tom Watson's THINK Magazine editorials from the first issue published in June 1935 through the last issue containing one of his editorials which was published in the year of his death, June 1956.
  • This is a collection of 253 Thomas J. Watson Sr. editorials from the first years of the magazine's publication.
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​Select the image above or this link to go to THINK Again!: Ideas and High Ideals for the 21st Century Home Page, or select one of the images below to go directly to the Preface, Introduction, or Prologue.

Preface

Introduction

Prologue

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THINK Again!: The Rometty Edition
​Preface, Forward, Introduction, and Videos/Book Trailers

• ​​THINK Again!: IBM CAN Maximize Shareholder Value - The Rometty Edition is about IBM’s leaders and the risks they have taken. This book, the second in the series, was initially released in 2017 and then refreshed in 2020-21 with information through the end of Virginia M. Rometty's time as chief executive officer. [order here]
  • It is about a chief executive officer who personally sacrificed to deliver promised benefits to his employees.
  • It is about a corporation that contributed to the survival of democracy during one of democracy’s darkest hours—World War II.
  • It is about the twentieth century’s greatest investment gamble that delivered the mainframe.
  • ​It is also about this same corporation that in the twenty-first century has lost its institutional memory: it no longer understands the essence of the human business equation—that an enthusiastic, engaged, and passionate employee is a productive employee. This failure has caused a disastrous, two-decade-long, work slowdown unlike anything in IBM’s history; not because of a labor union but from a natural human response to poor human resource practices.
  • Order here on Amazon
    

​Select the image above or this link to go to the THINK Again!: The Rometty Edition Home Page, or select one of the images below to go directly to the Preface, the Foreword, the Introduction, or watch the book trailers.

Preface

Foreword

Introduction

Book Trailers

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The World's Greatest Salesman
​Preface, Introduction, and Book Videos/Book Trailers

• The World's Greatest Salesman is an anthology of Thomas J. Watson Sr.'s depression-era speeches to both internal and external audiences. This book, the first in the THINK Again! series, was published in 2011-12. [order here]
  • Although not an official book in the THINK Again! Series—as titled, this book fits the overall characteristics of the series. It contains Tom Watson Sr.'s speeches, messages, and aphorisms from the day after the beginning of the Great Depression—October 30, 1929, through a few months before the Great Depression's trough in March 1933—December 22, 1933.
  • During America's greatest economic downturn, these are the ideas and high ideals expressed by one of the country's greatest industrialists.
  • Order here on Amazon

​Select the image above or this link to go to the The World's Greatest Salesman's Home Page; or select one of the images below to go directly to the preface, to the introduction, or to watch the book trailers.

Preface

Introduction

Book Trailers

Books and Bibliography Home Page