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THINK Again!
The "THINK Again" ​Series

A Series Studying IBM's One Hundred Years of Leadership and Its Stakeholder Effects.

THINK Again!: The Series Home Page

Date Published: January 1, 2024
​Date Modified: April 17, 2024
High quality slide with full-cover images if THINK Again! The Rometty Edition, THINK Again! 20th Century Ideas and High Ideals for the 21st Century, and The World's Greatest Salesman.
The "THINK Again!" Series by Peter E. Greulich
As of February 2024, the ​THINK Again! series by Peter E. Greulich consists of three books. They investigate and offer insights into IBM, its leaders, its employees, its shareholders, its customers, its supportive societies, and over one-hundred years of their unique interactions. The three books are as follows:
  1. The World's Greatest Salesman is the first book in the series. Although not entitled THINK Again! it fits the overall mold of the series by focusing on Thomas J. Watson, IBM's traditional founder.
  2. THINK Again!: IBM CAN Maximize Shareholder Value is the second book in the series. It was published in 2017 and refreshed in 2020-21 with "The Rometty Edition."
  3. THINK Again!: 20th Century Ideas and High Ideals for the 21st Century is the third book in this series. It was delivered on February 14, 2024 (paperback) and February 17, 2024 (hardcover). 
​The THINK Again! series is focused on IBM, but the principles that are documented in these books are applicable to understanding 20th Century American business history and suggest some proven, fundamental business principles that are available to current-day, business executives. IBM was a twentieth-century business that deciphered the seemingly, impenetrable human equation to build an enthusiastic, engaged, and passionate workforce which produced ever-higher revenue and profit productivity for over eight decades: revenue per employee from 1915 to 1995, and profit per employee from 1915 to 2013.

THINK Again!: High Ideals for the 21st Century
​Preface, Introduction, and Prologue
  • THINK Again! 20th Century Ideas and High Ideals for the 21st Century is an anthology of Thomas J. Watson Sr.'s THINK Magazine editorials covering more than two decades. The paperback version of the book arrived on February 14, 2024—the date the C-T-R Company was rebranded IBM [order here]. The hardcover version of the book arrived on February 17, 2024—the sesquicentennial of birth of the traditional founder of IBM: Thomas J. Watson Sr [order here].
    • This book, the third in the series, contains Tom Watson's THINK Magazine editorials from the first issue published in June 1935 through the last issue containing one of his editorials which was published in the year of his death, June 1956.
    • This is a collection of 253 Thomas J. Watson Sr. editorials from the first years of the magazine's publication.
    • Order here on Amazon
Full front, back and spine image of THINK Again!: The Rometty Edition.
​Select the image above or this link to go to THINK Again!: Ideas and High Ideals for the 21st Century Home Page, or select one of the images below to go directly to the Preface, Introduction, or Prologue.
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Preface
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Introduction
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Prologue

THINK Again!: The Rometty Edition
​Preface, Forward, Introduction, and Videos/Book Trailers
  • ​​THINK Again!: IBM CAN Maximize Shareholder Value - The Rometty Edition is about IBM’s leaders and the risks they have taken. This book, the second in the series, was initially released in 2017 and then refreshed in 2020-21 with information through the end of Virginia M. Rometty's time as chief executive officer. [order here]
    • It is about a chief executive officer who personally sacrificed to deliver promised benefits to his employees.
    • It is about a corporation that contributed to the survival of democracy during one of democracy’s darkest hours—World War II.
    • It is about the twentieth century’s greatest investment gamble that delivered the mainframe.
    • ​It is also about this same corporation that in the twenty-first century has lost its institutional memory: it no longer understands the essence of the human business equation—that an enthusiastic, engaged, and passionate employee is a productive employee. This failure has caused a disastrous, two-decade-long, work slowdown unlike anything in IBM’s history; not because of a labor union but from a natural human response to poor human resource practices.
    • Order here on Amazon
Full front, back and spine image of THINK Again!: The Rometty Edition.
​Select the image above or this link to go to the THINK Again!: The Rometty Edition Home Page, or select one of the images below to go directly to the Preface, the Foreword, the Introduction, or watch the book trailers.
Image of Preface from THINK Again!: The Rometty Edition.
Preface
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Foreword
Image of the two extremes of maximizing shareholder value: shareholder-first and -foremost, and me-first and -only.
Introduction
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Book Trailers

The World's Greatest Salesman
​Preface, Introduction, and Book Videos/Book Trailers
  • The World's Greatest Salesman is an anthology of Thomas J. Watson Sr.'s depression-era speeches to both internal and external audiences. This book, the first in the THINK Again! series, was published in 2011-12. [order here]
    • Although not an official book in the THINK Again! Series—as titled, this book fits the overall characteristics of the series. It contains Tom Watson Sr.'s speeches, messages, and aphorisms from the day after the beginning of the Great Depression—October 30, 1929, through a few months before the Great Depression's trough in March 1933—December 22, 1933.
    • During America's greatest economic downturn, these are the ideas and high ideals expressed by one of the country's greatest industrialists.
    • Order here on Amazon
Full front, back, and spine image of
​Select the image above or this link to go to the The World's Greatest Salesman's Home Page; or select one of the images below to go directly to the preface, to the introduction, or to watch the book trailers.
Image of the two extremes of maximizing shareholder value: shareholder-first and -foremost, and me-first and -only.
Preface
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Introduction
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Book Trailers
Return to the Books and Bibliography Home Page
© 2025 Peter E. Greulich. All Rights Reserved
Information posted on this site recognizes the legal right of copyrighted material. The following material is considered in the public domain effective January 1, 2025: (1) Works published in the United States prior to 1930, (2) All unpublished works created over 120 years ago, (3) Works published in the United States before 1978 that have no © copyright notice, and (4) Works published in the United States after 1929 but before 1964 with a proper © copyright notice that were not renewed in their 28th year. Some information is used here that does not fit this criteria. This type of material has been purposely minimized, and it is used in good faith, usually with an attribution, and in the belief that such usage would withstand a test of fair use. This site also utilizes images from Pixabay that are "free to use under the Pixabay license" and "do not require attribution." Any concerns with the public domain, fair usage, or attribution of material utilized on this site will be removed until a discussion can resolve the matter with its permanent removal or republication. To reach us, use the "Contact" menu item above or this hyperlink: [Contact Us]
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