DISCERNING READERS
  • Home
  • About
  • Books / Bibliography
    • Keys to Success >
      • Preface
      • Introduction
      • Appendix
      • You: The First Key
    • THINK Again! Series >
      • Ideas and High Ideals >
        • Preface
        • Introduction
        • Prologue
        • Insights into Tom Watson >
          • Tom Watson's Character
          • A Wartime Humanitarian
          • Democracy's Man O' War
          • An Exemplary Man
          • On Youth & Education
        • A Successful Rebranding
      • The Rometty Edition >
        • Preface
        • Foreword
        • Introduction
        • Business Talk Interview
        • Book Trailers and Videos
      • The World's Greatest Salesman >
        • Preface
        • Introduction
        • Workplace Safety
        • Images and Quotes
        • Book Trailers / Videos
    • A View from Beneath >
      • Preface
      • Resource Actions >
        • Two R.A. Days Hit Home
        • R.A. Day Kills Productivity
      • Business Talk Interview
      • Book Trailers and Videos
    • Essays on Leadership >
      • Democracy in Business
      • We Are All Assistants >
        • Frank Venner: We Are All Assistants
      • We Forgive Thoughtful Mistakes
    • Bibliography Overview >
      • Authors and Writers >
        • Garland, Hamlin
        • Wise, John S. >
          • Slave Auction
          • Tribute to Robert E. Lee
          • On Lincoln's Assassination
      • Capitalists >
        • Baruch, Bernard M. >
          • My Own Story
          • The Public Years >
            • A Review
            • Second Thoughts
        • Davison, Henry P.
        • Schiff, Jacob H.
      • Educators >
        • Washington, Booker T >
          • Up From Slavery
          • My Life and Work
          • Character Building
          • My Larger Education
          • The Man Farthest Down >
            • Booker T. Washington and John Burns
          • Future of American Negro >
            • Future of the Negro
      • IBM >
        • IBM Books >
          • IBM Classics
          • IBM Executives' Books
          • IBM Employees' Books
          • IBM Outsiders' Books
        • IBM Publications >
          • THINK Magazine
          • Business Machines
          • IBM Heart and Soul >
            • Endicott Memorial Day
            • Poughkeepsie Memorial Day
          • IBM Art Books
        • IBM Situational
      • Industrialists >
        • Anthologies >
          • The Book of Business
          • New Ideals in Business
          • Master Workers' Library
          • The Age of Big Business
          • Famous Leaders Series Home Page >
            • Leaders of Character
            • Leaders of Industry: 1st Series
            • Leaders of Industry: 2nd Series
            • Leaders of Industry: 3rd Series
            • Leaders of Industry: 6th Series
          • Forbes' Anthologies
        • Armour, J. Ogden >
          • The Packers
          • The Packers: Second Look
        • Baldwin, William H.
        • Beatty, Edward
        • Bell, Alexander Graham
        • Carnegie, Andrew >
          • Carnegie Quotes
          • Carnegie Autobiography
          • Carnegie Biography by B. J. Hendrick
          • Round the World
          • The Empire of Business
          • An American Four-in-Hand
        • Eastman, George
        • Edison, Thomas A. >
          • Edison: His Life and Inventions
          • Edison: My Friend
        • Farquhar, A. B.
        • Filene, Edward A. >
          • The Way Out >
            • Captains of Industry vs. Captains of Finance
          • Successful Living >
            • Rules of Success
        • Firestone, Harvey S. >
          • Men and Rubber
          • Making an Organization
        • Flint, Charles R.
        • Ford, Henry >
          • Books by Henry Ford
          • The Last Billionaire
          • My Forty Years with Ford
        • Gary, Elbert H.
        • Guggenheim, William
        • Hill, James J.
        • Hollerith, Herman
        • Johnson, George F.
        • Patterson, John H.
        • Penney, James C. >
          • Fifty Years With the Golden Rule
        • Procter, William C.
        • Rockefeller Jr.
        • Rockefeller Sr.
        • Rosenwald, Julius
        • Sloan Jr., Alfred P.
        • Swope, Gerard >
          • Swope of G.E.
          • The Swope Plan
          • Selected Addresses
        • Verity, George M. >
          • True Steel
          • Character & Success
        • Wanamaker, John >
          • A Business Biography
          • Retail Firsts
        • Watson Jr., Thomas J. >
          • A Business and Its Beliefs
          • Management Briefings
          • Father, Son & Company
        • Watson Sr., Thomas J. >
          • Human Relations
          • Men-Minutes-Money
          • The Lengthening Shadow
        • Young, Owen D. >
          • Selected Addresses
          • New Industrial Leader
      • Inventors & Innovators >
        • Fulton, Robert
        • Goodyear, Charles
      • Journalists >
        • Baker, Ray Stannard >
          • Autobiography
          • The Color Line
          • Woodrow Wilson
        • Crowther, Samuel >
          • Articles >
            • Bantam Ball Bearing
          • Biographies
          • Industrialist Anthology
          • "Why Men Strike" Review
        • Gunther, John >
          • Eisenhower
        • Steffens, Lincoln
        • Sullivan, Mark >
          • Our Times
          • The Education of an American
        • Tarbell, Ida M. >
          • Overview
          • Lincoln Centennial
          • Lincoln Publications
          • Corporate Publications
          • Fiction Publications
          • Other Publications >
            • Mme. (Madame) Roland
          • Magazine Articles >
            • Disbanding the Confederate Army
            • Disbanding the Union Army
        • White, William Allen >
          • Woodrow Wilson, The Man
      • Military Leaders >
        • Lee, General Robert E.
      • Pioneers / Explorers >
        • Byrd, Richard E. >
          • Alone
          • Discovery
          • Little America
        • Columbus, Christopher
        • Lindbergh, Charles
      • Politicians >
        • Eisenhower, Dwight D.
        • Hoover, Herbert >
          • American Individualism Book >
            • American Individualism Article
          • Ordeal of Woodrow Wilson
          • Problems of Lasting Peace
        • Lincoln, Abraham >
          • Lincoln in the Telegraph Office
          • Abraham Lincoln Books By Ida M. Tarbell
        • Mesta, Perle
        • O'Connor, Basil and FDR >
          • Friends and Partners (Against Polio)
        • Roosevelt, Theodore >
          • Roosevelt: A Story of Friendship
        • Roper, Daniel C. >
          • Fifty Years of Public Life
        • Taft, William H.
        • Wilson, Woodrow >
          • The New Freedom
          • The Ordeal of Woodrow Wilson
          • Wilson's Last Words
          • Wilson's Tasks and Life
          • Wilson's Life and Letters >
            • Volume IV: President
            • Volume V: Neutrality
            • Volume VI: Facing War
      • Preachers >
        • Fosdick, Harry Emerson >
          • The Meaning of Prayer
          • The Meaning of Faith
          • The Meaning of Service
          • Power to See It Through
      • Publishers >
        • Forbes, B. C. >
          • Men Who Are Making America
          • Men Who Are Making the West
          • Automotive Giants of America
          • Little Bits about Big Men
          • America's 50 Foremost Business Leaders
          • America's Twelve Master Salesmen
          • Scrapbook of Thoughts on Business of Life
          • 101 Unusual Experiences
          • Keys to Success
          • Teamwork
        • Fortune Magazine >
          • USA: The Permanent Revolution
        • Shaw, A. W. >
          • Handling Men >
            • Why We Are Hiring Women
            • The Dream Behind the Business
          • The Companion Series
    • Research Sites
    • Acknowledgements
  • 21st Century IBM
    • Corporate Performance >
      • Comparing KPIs
      • Brand Performance >
        • Forbes' Best Employer
      • Patent Performance >
        • 2021 Patent Performance
        • 2020 Patent Performance
        • 2019 Patent Performance
        • 2018 Patent Performance
      • Revenue Performance
    • Corporate Practices >
      • Acquisitions >
        • Acquisition: Red Hat >
          • A $35 Billion Gamble
          • IBM + Red Hat 2019 Results
        • Acquisitions: Goodwill
        • Acquisitions: Since 2001
      • Centralization >
        • A Lost Federation
        • The Need to Decentralize
      • Divestitures >
        • Kyndryl Analysis
        • Kyndryl Top Questions
        • Martin Schroeter
      • Employees >
        • Resource Actions
        • Age Discrimination >
          • Cutting Old Heads
        • Employee Engagement
        • Aren't Buying Into IBM
        • Massive Work Slowdown
        • Failure of Work at Home
      • Financial Engineering >
        • Workforce Rebalancing
        • Aggressive Bookkeeping
      • Shareholders >
        • Share Buybacks
        • Shareholder Risk
        • Overall Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Employment Security
        • Employee Engagement
        • Warren Buffett's Mistake
        • Do Share Buybacks Work?
    • CEO Performance >
      • Arvind Krishna Overview >
        • First Year Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Share Buybacks
        • The First 100 Days
      • Ginni Rometty Overview >
        • Shareholder Value
        • Shareholder Risk
        • Share Buybacks
        • Dividend Strategy
        • Acquisition Strategy
        • Revenue & Profit Productivity
        • Revenue & Profit Growth
        • Revenue & Profit
  • 20th Century IBM
    • Corporate Performance >
      • IBM's Greatest CEO >
        • Shareholder Returns
        • Revenue Growth
        • Revenue Per Employee
        • Profit Growth
        • Profit Per Employee
        • Market Value
        • Goodwill
        • Economic Contractions
        • Economic Expansions
        • Stock Market Headwinds
        • CEO Historic Footnotes >
          • IBM's Founding Team
          • Financial Engineering
          • The Greatest Gamble
    • Corporate Practices >
      • IBM Anniversaries
      • IBM Benefits
      • IBM Creativity >
        • IBM Cartoons
        • IBM Song Books
        • IBM UK Dictionary
        • IBM Computing Dictionary
      • IBM Wild Ducks >
        • The Wild Goose
        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • Dayton Scales in 1920
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Quotes By Watson
      • Quotes About Watson
      • Articles By Watson >
        • On World Peace
        • On the Cost of War
        • On Public Education
        • On Thomas Jefferson
        • On Thoughtful Mistakes
        • On Stakeholder Relations
      • Articles About Watson >
        • A Gift of Retirement
        • A Gift of Home Ownership >
          • Construction Timeline
        • The $1,000-A-Day Chief Executive Officer
        • Employees are Valued
        • Democracy's Man o' War
        • Human Relations in 1956
        • A CEO Who Earned His Pay
        • The Story of "THINK" >
          • Two Journalists "THINK"
          • A Buddy Davis Interview
        • Learning from Crises
        • Tom Watson's Wild Ducks
        • The Lengthening Shadow
      • Slice of Life Stories >
        • Dali, Salvador
        • Drucker, Peter F. >
          • Authority and Power
          • Short-Term Thinking
          • A Corporate Culture
          • Raising Business Issues
          • Focus on Principles
          • Character and Manners
          • Knowledge Workers
          • Recognizing Ability
          • Individual Respect
          • Employee Paternalism
        • Eastman, George
        • Penney, J. C. (James Cash) >
          • Watson Homestead
          • Golden Rule Businesses
        • A 1943 Tax Problem
        • Fighting Discrimination
        • A Pajama Party
      • Pre-World War II >
        • Women in the Workplace
        • A Lost Dream of Peace
        • USO Camp Show Founder
      • World War II Effort >
        • Selling War Bonds
        • Production Awards
        • Controlling Profits
        • Machine Records Units
        • Wartime Contributions
        • Widows & Orphans Fund
        • Declaring Human Rights
        • Supporting Home Morale
        • Employee Military Service
        • War's End & Reconversion
      • Post-World War II >
        • Endicott Memorial
        • Poughkeepsie Memorial
        • Rehiring WWII Veterans
  • Articles
    • Corporate Articles >
      • High-Performance Corporations
      • The Art of the Restart
      • Crises, Recoveries & Lessons Learned
      • Strategy Should Create Human Relationships
      • A Time-Tested Corporate Constitution
      • IBM, JC Penney and The Golden Rule
      • How IBM Created its 20th Century Brand
      • The Greatest Business Risk of the 20th Century
      • How to Grow a Business
      • The Importance of Sales Productivity
      • How Much Is a Great CEO Worth
      • Let Your Guard Down
    • Business Articles >
      • Business Witticism
      • The Golden Rule and Productivity in Business
      • Who and What Built Early American Capitalism
      • Capitalism Needs Industrialist Minded CEOs
      • Producing Corporate True Steel
      • CEO Perspectives >
        • Rules of Success
        • Top Employee Qualities
        • Industrialist vs. Capitalist
      • An Open Letter to the World's CEOs
      • Henry Ford Takes Control
      • The Razor Blade Business Model
      • Two Successful 20th Century Businesswomen
      • Sears: A Dead Franchise Walking
      • A LinkedIn Incognito Mode
      • Value a College Education
    • Political Articles >
      • Political Witticisms
      • Meritocracy and Teachable Humility
      • What Is Patriotism?
      • Presidents' Day 2024-25
      • Memorial Day 2025
      • Pursuing The "American Way"
      • America: Home of the Brave
      • Securing the Borders of the Americas
      • General Grant's Stand for Justice
      • America's Heartland Stands Strong
      • The New Freedom
      • Teddy Roosevelt on Socialism & Individualism
      • Women as Citizens
      • Mary Slessor of Calabar
      • Walt Rostow Speaks to Congress
    • Spiritual Articles >
      • Inauguration Day Prayer
      • Reincarnated Thoughts >
        • Why Lies Should Never Be Glorified
        • Are You More Than A Wise Entrepreneur?
        • A World of Peace or Turbulence?
      • Wilson's Last Words
      • Spiritual Songs
    • Fiction Articles >
      • A Father's Love
      • Introducing a Friend to God
      • Hyphenated Relationships
  • Contact
  • Blog

J. C. Penney's Golden Rule

A Review of "Fifty Years With the Golden Rule" by J. C. Penney

Date Published: January 10, 2023
Date Modified: May 9, 2025
A high-quality, black-and-white slide of J. C. Penney from 1925 and his book
As it appears in the high-quality image below, only the front dust cover displays the full title of this book by J. C. Penney: "Fifty Years With The Golden Rule - A Spiritual Autobiography." Within the actual covers of the book, this full title is constantly rendered as only "Fifty Years With The Golden Rule."
A Review of  “Fifty Years With the Golden Rule” by J. C. Penney
  • Reviews of the Day: 1950–51
  •  Interesting Insights from “Fifty Years With the Golden Rule”
  • This Author’s Perceptions of “Fifty Years With the Golden Rule”
 Reviews of the Day: 1950–51
A high-quality, black-and-white portrait of J. C. Penney, founder of J. C. Penneys, from 1925.
James C. Penney in 1925
​“Mr. Penney’s autobiography, 'My Fifty Years With the Golden Rule: A Spiritual Autobiography,' has just been published and I find it crowded with experiences that have justified and confirmed this man’s formula for success. …
​

“Mr. Penney believes and says, ‘Nothing in life is all of a piece. There’s good in bad times and bad in good times. The swing of business cycles is not just the working of an economic law. It’s a device of the Almighty to keep us from getting too soft in prosperity or sorely tried in lean years.’ ”
Daniel A. Poling, “Americans All,” The Salt Lake Tribune, 1950
​“Perhaps you are one of those souls with a nostalgia for the days and the literature of Horatio Alger flavor. Here’s your book, and it’s a really good one. It deviates from the norm in a number of ways for it may be classified as a spiritual pilgrimage. It is an amazingly simple book in its vocabulary and in its progression.”
Murray L. Wagner, “Penney Tells of Lifetime with Stores,” The Dayton Journal Herald, 1950
“ ‘Therefore, all things whatsoever ye would that men should do to you, do ye even so to them.’ A successful businessman has built his life on this rule. In the beginning of his career the motivations were ethical rather than spiritual. … After years of hard work, a rise to financial power, and the subsequent loss of a fortune, Penney achieved true humility of spirit. … The observance of the Golden Rule as an ethical principle brought J. C. Penney material wealth; the understanding of the spiritual import of the words brought him peace of mind and soul.”
Lois Peyton Kaufman, “Books,” The Daily Oklahoman, 1951
 Interesting Insights from “Fifty Years With the Golden Rule”​
This is a book of amazing quotes and insights for those of a spiritual nature. I had developed my own opinion of the book, but after reading these reviews … my faith was restored, not in the great men and women who built America—that is unwavering, but in those who review and read such works in the press—not all critics are cynical. Some understood an ethical and spiritual rule applied in business: A Golden Rule.
​
The following insights from his book are as true today as when James C. Penney wrote them seven decades ago. If only we had such spiritually-minded men and women leading our corporations today.
Picture of two skyscrapers in the clouds: One for IBM and One for J. C. Penney Company.
Read how IBM and J. C. Penney Company used
the Golden Rule to build their brands
 - - - - -
“Our country could have been mightier than it is, had not some throughout every period of its history retarded its growth by greed, corruption in high places, petty partisanship in crucial periods, and individual selfishness. Selfishness, of course, is the festering spot in every evil situation, whether world, nation, or individual.”
A high-quality, color image of the front dust cover of J C Penney's
​"Fifty Years with the Golden Rule"
front dust cover
 - - - - -
“I don't have much patience with people I hear saying that it is impossible to get good people for jobs. Won't it follow naturally that if a business idea is basically sound it will draw to itself quality people, not only because of the job but because they want to be connected with a business whose underlying idea has vigor, and offers scope for individual initiative?”
- - - - -
​“My advice to young people today is to let no day pass without pushing personal standards a notch higher. The law of struggle is the essence of all life—animal, vegetable, and human. Our progress from birth to death is marked by struggle, and rightly so, for when we cease to struggle, dry rot takes over. Young people who count not their hours but their opportunities are the ones who maintain the difficult road to success.”
​It is as if he were writing this to me and to the men and women of today!

Or maybe these are just "eternal" truths that last centuries.
 This Author’s Perceptions of “Fifty Years With the Golden Rule”
I had read this book years ago and forgot to write a review. This was my second read of the book. The second time was even more enlightening and enjoyable.
​​Besides the excerpts above, here are a few of my favorite insights. The first one reminds me of IBM's training of its sales and technical-sales forces: Help the customer use a product to its best advantage.
“To sell a customer helpfully a merchant must know more than the customer does about what he is buying. The merchant operating by the golden rule uses his margin of knowledge to help the customer get more from his purchase and use what he buys with more efficiency.”
High-quality, black-and-white, heading from the 1925 Brooklyn Daily Eagle with picture of James C. Penney and Golden Rule.
J. C. Penney's first store was named ​"The Golden Rule" store
- - - - -
“It is the spiritually minded men and women who ... will in the end be responsible for the creation of a free, democratic world society. We must find a way of coordinating all the spiritual power that exists in the minds and hearts of men and women everywhere of whatever religion or faith, and create a new political federation of spiritually minded men and women. . . . Such a federation would cross economic and political boundaries and be based wholly on the individual's belief in the Supreme Divine Being.”
- - - - -
“It was clear to me that what I envisioned as a business was a just economic environment, underwritten by a moral rather than a money bond. The laws running it would be written in the character and on the hearts of the men I selected and trained for partnership. Men of character never break moral bonds.”
I would have loved to have been a Penney employee in the day. It was an organization lead by a man with similar beliefs to Thomas J. Watson Sr. In fact, they were friends and J. C. Penney spoke in eulogy of Tom Watson at the Watson Homestead Memorial dedication a year after Watsons’s death [Eulogy is here].

Rest in peace Mr. Penney, and thanks for leaving this book in memory of your time on this earth.

Cheers,
​
- Pete
A high-quality, color image of the back dust cover of J C Penney's
​"Fifty Years with the Golden Rule"
back dust cover
A high-quality, grayscale image of the spine of J. C. Penney's book:
Select image for a limited search capability within J. C. Penney's book on the ​HathiTrust Digital Library
Return to the Industrialist â€‹Bibliography Home Page
© 2025 Peter E. Greulich. All Rights Reserved
Information posted on this site recognizes the legal right of copyrighted material. The following material is considered in the public domain effective January 1, 2025: (1) Works published in the United States prior to January 1, 1929, (2) All unpublished works created over 120 years ago, (3) Works published in the United States before 1978 that have no © copyright notice, and (4) Works published in the United States after 1929 but before 1964 with a proper © copyright notice that were not renewed in their 28th year. Some information is used here that does not fit this criteria. This type of material has been purposely minimized, and it is used in good faith, usually with an attribution, and in the belief that such usage would withstand a test of fair use. This site also utilizes images from Pixabay that are "free to use under the Pixabay license" and "do not require attribution." Any concerns with the public domain, fair usage, or attribution of material utilized on this site will be removed until a discussion can resolve the matter with its permanent removal or republication. To reach us, use the "Contact" menu item above or this hyperlink: [Contact Us]
  • Home
  • About
  • Books / Bibliography
    • Keys to Success >
      • Preface
      • Introduction
      • Appendix
      • You: The First Key
    • THINK Again! Series >
      • Ideas and High Ideals >
        • Preface
        • Introduction
        • Prologue
        • Insights into Tom Watson >
          • Tom Watson's Character
          • A Wartime Humanitarian
          • Democracy's Man O' War
          • An Exemplary Man
          • On Youth & Education
        • A Successful Rebranding
      • The Rometty Edition >
        • Preface
        • Foreword
        • Introduction
        • Business Talk Interview
        • Book Trailers and Videos
      • The World's Greatest Salesman >
        • Preface
        • Introduction
        • Workplace Safety
        • Images and Quotes
        • Book Trailers / Videos
    • A View from Beneath >
      • Preface
      • Resource Actions >
        • Two R.A. Days Hit Home
        • R.A. Day Kills Productivity
      • Business Talk Interview
      • Book Trailers and Videos
    • Essays on Leadership >
      • Democracy in Business
      • We Are All Assistants >
        • Frank Venner: We Are All Assistants
      • We Forgive Thoughtful Mistakes
    • Bibliography Overview >
      • Authors and Writers >
        • Garland, Hamlin
        • Wise, John S. >
          • Slave Auction
          • Tribute to Robert E. Lee
          • On Lincoln's Assassination
      • Capitalists >
        • Baruch, Bernard M. >
          • My Own Story
          • The Public Years >
            • A Review
            • Second Thoughts
        • Davison, Henry P.
        • Schiff, Jacob H.
      • Educators >
        • Washington, Booker T >
          • Up From Slavery
          • My Life and Work
          • Character Building
          • My Larger Education
          • The Man Farthest Down >
            • Booker T. Washington and John Burns
          • Future of American Negro >
            • Future of the Negro
      • IBM >
        • IBM Books >
          • IBM Classics
          • IBM Executives' Books
          • IBM Employees' Books
          • IBM Outsiders' Books
        • IBM Publications >
          • THINK Magazine
          • Business Machines
          • IBM Heart and Soul >
            • Endicott Memorial Day
            • Poughkeepsie Memorial Day
          • IBM Art Books
        • IBM Situational
      • Industrialists >
        • Anthologies >
          • The Book of Business
          • New Ideals in Business
          • Master Workers' Library
          • The Age of Big Business
          • Famous Leaders Series Home Page >
            • Leaders of Character
            • Leaders of Industry: 1st Series
            • Leaders of Industry: 2nd Series
            • Leaders of Industry: 3rd Series
            • Leaders of Industry: 6th Series
          • Forbes' Anthologies
        • Armour, J. Ogden >
          • The Packers
          • The Packers: Second Look
        • Baldwin, William H.
        • Beatty, Edward
        • Bell, Alexander Graham
        • Carnegie, Andrew >
          • Carnegie Quotes
          • Carnegie Autobiography
          • Carnegie Biography by B. J. Hendrick
          • Round the World
          • The Empire of Business
          • An American Four-in-Hand
        • Eastman, George
        • Edison, Thomas A. >
          • Edison: His Life and Inventions
          • Edison: My Friend
        • Farquhar, A. B.
        • Filene, Edward A. >
          • The Way Out >
            • Captains of Industry vs. Captains of Finance
          • Successful Living >
            • Rules of Success
        • Firestone, Harvey S. >
          • Men and Rubber
          • Making an Organization
        • Flint, Charles R.
        • Ford, Henry >
          • Books by Henry Ford
          • The Last Billionaire
          • My Forty Years with Ford
        • Gary, Elbert H.
        • Guggenheim, William
        • Hill, James J.
        • Hollerith, Herman
        • Johnson, George F.
        • Patterson, John H.
        • Penney, James C. >
          • Fifty Years With the Golden Rule
        • Procter, William C.
        • Rockefeller Jr.
        • Rockefeller Sr.
        • Rosenwald, Julius
        • Sloan Jr., Alfred P.
        • Swope, Gerard >
          • Swope of G.E.
          • The Swope Plan
          • Selected Addresses
        • Verity, George M. >
          • True Steel
          • Character & Success
        • Wanamaker, John >
          • A Business Biography
          • Retail Firsts
        • Watson Jr., Thomas J. >
          • A Business and Its Beliefs
          • Management Briefings
          • Father, Son & Company
        • Watson Sr., Thomas J. >
          • Human Relations
          • Men-Minutes-Money
          • The Lengthening Shadow
        • Young, Owen D. >
          • Selected Addresses
          • New Industrial Leader
      • Inventors & Innovators >
        • Fulton, Robert
        • Goodyear, Charles
      • Journalists >
        • Baker, Ray Stannard >
          • Autobiography
          • The Color Line
          • Woodrow Wilson
        • Crowther, Samuel >
          • Articles >
            • Bantam Ball Bearing
          • Biographies
          • Industrialist Anthology
          • "Why Men Strike" Review
        • Gunther, John >
          • Eisenhower
        • Steffens, Lincoln
        • Sullivan, Mark >
          • Our Times
          • The Education of an American
        • Tarbell, Ida M. >
          • Overview
          • Lincoln Centennial
          • Lincoln Publications
          • Corporate Publications
          • Fiction Publications
          • Other Publications >
            • Mme. (Madame) Roland
          • Magazine Articles >
            • Disbanding the Confederate Army
            • Disbanding the Union Army
        • White, William Allen >
          • Woodrow Wilson, The Man
      • Military Leaders >
        • Lee, General Robert E.
      • Pioneers / Explorers >
        • Byrd, Richard E. >
          • Alone
          • Discovery
          • Little America
        • Columbus, Christopher
        • Lindbergh, Charles
      • Politicians >
        • Eisenhower, Dwight D.
        • Hoover, Herbert >
          • American Individualism Book >
            • American Individualism Article
          • Ordeal of Woodrow Wilson
          • Problems of Lasting Peace
        • Lincoln, Abraham >
          • Lincoln in the Telegraph Office
          • Abraham Lincoln Books By Ida M. Tarbell
        • Mesta, Perle
        • O'Connor, Basil and FDR >
          • Friends and Partners (Against Polio)
        • Roosevelt, Theodore >
          • Roosevelt: A Story of Friendship
        • Roper, Daniel C. >
          • Fifty Years of Public Life
        • Taft, William H.
        • Wilson, Woodrow >
          • The New Freedom
          • The Ordeal of Woodrow Wilson
          • Wilson's Last Words
          • Wilson's Tasks and Life
          • Wilson's Life and Letters >
            • Volume IV: President
            • Volume V: Neutrality
            • Volume VI: Facing War
      • Preachers >
        • Fosdick, Harry Emerson >
          • The Meaning of Prayer
          • The Meaning of Faith
          • The Meaning of Service
          • Power to See It Through
      • Publishers >
        • Forbes, B. C. >
          • Men Who Are Making America
          • Men Who Are Making the West
          • Automotive Giants of America
          • Little Bits about Big Men
          • America's 50 Foremost Business Leaders
          • America's Twelve Master Salesmen
          • Scrapbook of Thoughts on Business of Life
          • 101 Unusual Experiences
          • Keys to Success
          • Teamwork
        • Fortune Magazine >
          • USA: The Permanent Revolution
        • Shaw, A. W. >
          • Handling Men >
            • Why We Are Hiring Women
            • The Dream Behind the Business
          • The Companion Series
    • Research Sites
    • Acknowledgements
  • 21st Century IBM
    • Corporate Performance >
      • Comparing KPIs
      • Brand Performance >
        • Forbes' Best Employer
      • Patent Performance >
        • 2021 Patent Performance
        • 2020 Patent Performance
        • 2019 Patent Performance
        • 2018 Patent Performance
      • Revenue Performance
    • Corporate Practices >
      • Acquisitions >
        • Acquisition: Red Hat >
          • A $35 Billion Gamble
          • IBM + Red Hat 2019 Results
        • Acquisitions: Goodwill
        • Acquisitions: Since 2001
      • Centralization >
        • A Lost Federation
        • The Need to Decentralize
      • Divestitures >
        • Kyndryl Analysis
        • Kyndryl Top Questions
        • Martin Schroeter
      • Employees >
        • Resource Actions
        • Age Discrimination >
          • Cutting Old Heads
        • Employee Engagement
        • Aren't Buying Into IBM
        • Massive Work Slowdown
        • Failure of Work at Home
      • Financial Engineering >
        • Workforce Rebalancing
        • Aggressive Bookkeeping
      • Shareholders >
        • Share Buybacks
        • Shareholder Risk
        • Overall Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Employment Security
        • Employee Engagement
        • Warren Buffett's Mistake
        • Do Share Buybacks Work?
    • CEO Performance >
      • Arvind Krishna Overview >
        • First Year Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Share Buybacks
        • The First 100 Days
      • Ginni Rometty Overview >
        • Shareholder Value
        • Shareholder Risk
        • Share Buybacks
        • Dividend Strategy
        • Acquisition Strategy
        • Revenue & Profit Productivity
        • Revenue & Profit Growth
        • Revenue & Profit
  • 20th Century IBM
    • Corporate Performance >
      • IBM's Greatest CEO >
        • Shareholder Returns
        • Revenue Growth
        • Revenue Per Employee
        • Profit Growth
        • Profit Per Employee
        • Market Value
        • Goodwill
        • Economic Contractions
        • Economic Expansions
        • Stock Market Headwinds
        • CEO Historic Footnotes >
          • IBM's Founding Team
          • Financial Engineering
          • The Greatest Gamble
    • Corporate Practices >
      • IBM Anniversaries
      • IBM Benefits
      • IBM Creativity >
        • IBM Cartoons
        • IBM Song Books
        • IBM UK Dictionary
        • IBM Computing Dictionary
      • IBM Wild Ducks >
        • The Wild Goose
        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • Dayton Scales in 1920
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Quotes By Watson
      • Quotes About Watson
      • Articles By Watson >
        • On World Peace
        • On the Cost of War
        • On Public Education
        • On Thomas Jefferson
        • On Thoughtful Mistakes
        • On Stakeholder Relations
      • Articles About Watson >
        • A Gift of Retirement
        • A Gift of Home Ownership >
          • Construction Timeline
        • The $1,000-A-Day Chief Executive Officer
        • Employees are Valued
        • Democracy's Man o' War
        • Human Relations in 1956
        • A CEO Who Earned His Pay
        • The Story of "THINK" >
          • Two Journalists "THINK"
          • A Buddy Davis Interview
        • Learning from Crises
        • Tom Watson's Wild Ducks
        • The Lengthening Shadow
      • Slice of Life Stories >
        • Dali, Salvador
        • Drucker, Peter F. >
          • Authority and Power
          • Short-Term Thinking
          • A Corporate Culture
          • Raising Business Issues
          • Focus on Principles
          • Character and Manners
          • Knowledge Workers
          • Recognizing Ability
          • Individual Respect
          • Employee Paternalism
        • Eastman, George
        • Penney, J. C. (James Cash) >
          • Watson Homestead
          • Golden Rule Businesses
        • A 1943 Tax Problem
        • Fighting Discrimination
        • A Pajama Party
      • Pre-World War II >
        • Women in the Workplace
        • A Lost Dream of Peace
        • USO Camp Show Founder
      • World War II Effort >
        • Selling War Bonds
        • Production Awards
        • Controlling Profits
        • Machine Records Units
        • Wartime Contributions
        • Widows & Orphans Fund
        • Declaring Human Rights
        • Supporting Home Morale
        • Employee Military Service
        • War's End & Reconversion
      • Post-World War II >
        • Endicott Memorial
        • Poughkeepsie Memorial
        • Rehiring WWII Veterans
  • Articles
    • Corporate Articles >
      • High-Performance Corporations
      • The Art of the Restart
      • Crises, Recoveries & Lessons Learned
      • Strategy Should Create Human Relationships
      • A Time-Tested Corporate Constitution
      • IBM, JC Penney and The Golden Rule
      • How IBM Created its 20th Century Brand
      • The Greatest Business Risk of the 20th Century
      • How to Grow a Business
      • The Importance of Sales Productivity
      • How Much Is a Great CEO Worth
      • Let Your Guard Down
    • Business Articles >
      • Business Witticism
      • The Golden Rule and Productivity in Business
      • Who and What Built Early American Capitalism
      • Capitalism Needs Industrialist Minded CEOs
      • Producing Corporate True Steel
      • CEO Perspectives >
        • Rules of Success
        • Top Employee Qualities
        • Industrialist vs. Capitalist
      • An Open Letter to the World's CEOs
      • Henry Ford Takes Control
      • The Razor Blade Business Model
      • Two Successful 20th Century Businesswomen
      • Sears: A Dead Franchise Walking
      • A LinkedIn Incognito Mode
      • Value a College Education
    • Political Articles >
      • Political Witticisms
      • Meritocracy and Teachable Humility
      • What Is Patriotism?
      • Presidents' Day 2024-25
      • Memorial Day 2025
      • Pursuing The "American Way"
      • America: Home of the Brave
      • Securing the Borders of the Americas
      • General Grant's Stand for Justice
      • America's Heartland Stands Strong
      • The New Freedom
      • Teddy Roosevelt on Socialism & Individualism
      • Women as Citizens
      • Mary Slessor of Calabar
      • Walt Rostow Speaks to Congress
    • Spiritual Articles >
      • Inauguration Day Prayer
      • Reincarnated Thoughts >
        • Why Lies Should Never Be Glorified
        • Are You More Than A Wise Entrepreneur?
        • A World of Peace or Turbulence?
      • Wilson's Last Words
      • Spiritual Songs
    • Fiction Articles >
      • A Father's Love
      • Introducing a Friend to God
      • Hyphenated Relationships
  • Contact
  • Blog