DISCERNING READERS
  • Home
  • About
  • Books / Bibliography
    • Keys to Success >
      • Preface
      • Introduction
      • Appendix
      • You: The First Key
    • THINK Again! Series >
      • Ideas and High Ideals >
        • Preface
        • Introduction
        • Prologue
        • Insights into Tom Watson >
          • Tom Watson's Character
          • A Wartime Humanitarian
          • Democracy's Man O' War
          • An Exemplary Man
          • On Youth & Education
        • A Successful Rebranding
      • The Rometty Edition >
        • Preface
        • Foreword
        • Introduction
        • Business Talk Interview
        • Book Trailers and Videos
      • The World's Greatest Salesman >
        • Preface
        • Introduction
        • Workplace Safety
        • Images and Quotes
        • Book Trailers / Videos
    • A View from Beneath >
      • Preface
      • Resource Actions >
        • Two R.A. Days Hit Home
        • R.A. Day Kills Productivity
      • Business Talk Interview
      • Book Trailers and Videos
    • Essays on Leadership >
      • Democracy in Business
      • We Are All Assistants >
        • Frank Venner: We Are All Assistants
      • We Forgive Thoughtful Mistakes
    • Bibliography Overview >
      • Authors and Writers >
        • Garland, Hamlin
        • Wise, John S. >
          • Slave Auction
          • Tribute to Robert E. Lee
          • On Lincoln's Assassination
      • Capitalists >
        • Baruch, Bernard M. >
          • My Own Story
          • The Public Years >
            • A Review
            • Second Thoughts
        • Davison, Henry P.
        • Schiff, Jacob H.
      • Educators >
        • Washington, Booker T >
          • Up From Slavery
          • My Life and Work
          • Character Building
          • My Larger Education
          • The Man Farthest Down >
            • Booker T. Washington and John Burns
          • Future of American Negro >
            • Future of the Negro
      • IBM >
        • IBM Books >
          • IBM Classics
          • IBM Executives' Books
          • IBM Employees' Books
          • IBM Outsiders' Books
        • IBM Publications >
          • THINK Magazine
          • Business Machines
          • IBM Heart and Soul >
            • Endicott Memorial Day
            • Poughkeepsie Memorial Day
          • IBM Art Books
        • IBM Situational
      • Industrialists >
        • Anthologies >
          • The Book of Business
          • New Ideals in Business
          • Master Workers' Library
          • The Age of Big Business
          • Famous Leaders Series Home Page >
            • Leaders of Character
            • Leaders of Industry: 1st Series
            • Leaders of Industry: 2nd Series
            • Leaders of Industry: 3rd Series
            • Leaders of Industry: 6th Series
          • Forbes' Anthologies
        • Armour, J. Ogden >
          • The Packers
          • The Packers: Second Look
        • Baldwin, William H.
        • Beatty, Edward
        • Bell, Alexander Graham
        • Carnegie, Andrew >
          • Carnegie Quotes
          • Carnegie Autobiography
          • Carnegie Biography by B. J. Hendrick
          • Round the World
          • The Empire of Business
          • An American Four-in-Hand
        • Eastman, George
        • Edison, Thomas A. >
          • Edison: His Life and Inventions
          • Edison: My Friend
        • Farquhar, A. B.
        • Filene, Edward A. >
          • The Way Out >
            • Captains of Industry vs. Captains of Finance
          • Successful Living >
            • Rules of Success
        • Firestone, Harvey S. >
          • Men and Rubber
          • Making an Organization
        • Flint, Charles R.
        • Ford, Henry >
          • Books by Henry Ford
          • The Last Billionaire
          • My Forty Years with Ford
        • Gary, Elbert H.
        • Guggenheim, William
        • Hill, James J.
        • Hollerith, Herman
        • Johnson, George F.
        • Patterson, John H.
        • Penney, James C. >
          • Fifty Years With the Golden Rule
        • Procter, William C.
        • Rockefeller Jr.
        • Rockefeller Sr.
        • Rosenwald, Julius
        • Sloan Jr., Alfred P.
        • Swope, Gerard >
          • Swope of G.E.
          • The Swope Plan
          • Selected Addresses
        • Verity, George M. >
          • True Steel
          • Character & Success
        • Wanamaker, John >
          • A Business Biography
          • Retail Firsts
        • Watson Jr., Thomas J. >
          • A Business and Its Beliefs
          • Management Briefings
          • Father, Son & Company
        • Watson Sr., Thomas J. >
          • Human Relations
          • Men-Minutes-Money
          • The Lengthening Shadow
        • Young, Owen D. >
          • Selected Addresses
          • New Industrial Leader
      • Inventors & Innovators >
        • Fulton, Robert
        • Goodyear, Charles
      • Journalists >
        • Baker, Ray Stannard >
          • Autobiography
          • The Color Line
          • Woodrow Wilson
        • Crowther, Samuel >
          • Articles >
            • Bantam Ball Bearing
          • Biographies
          • Industrialist Anthology
          • "Why Men Strike" Review
        • Gunther, John >
          • Eisenhower
        • Steffens, Lincoln
        • Sullivan, Mark >
          • Our Times
          • The Education of an American
        • Tarbell, Ida M. >
          • Overview
          • Lincoln Centennial
          • Lincoln Publications
          • Corporate Publications
          • Fiction Publications
          • Other Publications >
            • Mme. (Madame) Roland
          • Magazine Articles >
            • Disbanding the Confederate Army
            • Disbanding the Union Army
        • White, William Allen >
          • Woodrow Wilson, The Man
      • Military Leaders >
        • Lee, General Robert E.
      • Pioneers / Explorers >
        • Byrd, Richard E. >
          • Alone
          • Discovery
          • Little America
        • Columbus, Christopher
        • Lindbergh, Charles
      • Politicians >
        • Eisenhower, Dwight D.
        • Hoover, Herbert >
          • American Individualism Book >
            • American Individualism Article
          • Ordeal of Woodrow Wilson
          • Problems of Lasting Peace
        • Lincoln, Abraham >
          • Lincoln in the Telegraph Office
          • Abraham Lincoln Books By Ida M. Tarbell
        • Mesta, Perle
        • O'Connor, Basil and FDR >
          • Friends and Partners (Against Polio)
        • Roosevelt, Theodore >
          • Roosevelt: A Story of Friendship
        • Roper, Daniel C. >
          • Fifty Years of Public Life
        • Taft, William H.
        • Wilson, Woodrow >
          • The New Freedom
          • The Ordeal of Woodrow Wilson
          • Wilson's Last Words
          • Wilson's Tasks and Life
          • Wilson's Life and Letters >
            • Volume IV: President
            • Volume V: Neutrality
            • Volume VI: Facing War
      • Preachers >
        • Fosdick, Harry Emerson >
          • The Meaning of Prayer
          • The Meaning of Faith
          • The Meaning of Service
          • Power to See It Through
      • Publishers >
        • Forbes, B. C. >
          • Men Who Are Making America
          • Men Who Are Making the West
          • Automotive Giants of America
          • Little Bits about Big Men
          • America's 50 Foremost Business Leaders
          • America's Twelve Master Salesmen
          • Scrapbook of Thoughts on Business of Life
          • 101 Unusual Experiences
          • Keys to Success
          • Teamwork
        • Fortune Magazine >
          • USA: The Permanent Revolution
        • Shaw, A. W. >
          • Handling Men >
            • Why We Are Hiring Women
            • The Dream Behind the Business
          • The Companion Series
    • Research Sites
    • Acknowledgements
  • 21st Century IBM
    • Corporate Performance >
      • Comparing KPIs
      • Brand Performance >
        • Forbes' Best Employer
      • Patent Performance >
        • 2021 Patent Performance
        • 2020 Patent Performance
        • 2019 Patent Performance
        • 2018 Patent Performance
      • Revenue Performance
    • Corporate Practices >
      • Acquisitions >
        • Acquisition: Red Hat >
          • A $35 Billion Gamble
          • IBM + Red Hat 2019 Results
        • Acquisitions: Goodwill
        • Acquisitions: Since 2001
      • Centralization >
        • A Lost Federation
        • The Need to Decentralize
      • Divestitures >
        • Kyndryl Analysis
        • Kyndryl Top Questions
        • Martin Schroeter
      • Employees >
        • Resource Actions
        • Age Discrimination >
          • Cutting Old Heads
        • Employee Engagement
        • Aren't Buying Into IBM
        • Massive Work Slowdown
        • Failure of Work at Home
      • Financial Engineering >
        • Workforce Rebalancing
        • Aggressive Bookkeeping
      • Shareholders >
        • Share Buybacks
        • Shareholder Risk
        • Overall Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Employment Security
        • Employee Engagement
        • Warren Buffett's Mistake
        • Do Share Buybacks Work?
    • CEO Performance >
      • Arvind Krishna Overview >
        • First Year Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Share Buybacks
        • The First 100 Days
      • Ginni Rometty Overview >
        • Shareholder Value
        • Shareholder Risk
        • Share Buybacks
        • Dividend Strategy
        • Acquisition Strategy
        • Revenue & Profit Productivity
        • Revenue & Profit Growth
        • Revenue & Profit
  • 20th Century IBM
    • Corporate Performance >
      • IBM's Greatest CEO >
        • Shareholder Returns
        • Revenue Growth
        • Revenue Per Employee
        • Profit Growth
        • Profit Per Employee
        • Market Value
        • Goodwill
        • Economic Contractions
        • Economic Expansions
        • Stock Market Headwinds
        • CEO Historic Footnotes >
          • IBM's Founding Team
          • Financial Engineering
          • The Greatest Gamble
    • Corporate Practices >
      • IBM Anniversaries
      • IBM Benefits
      • IBM Creativity >
        • IBM Cartoons
        • IBM Song Books
        • IBM UK Dictionary
        • IBM Computing Dictionary
      • IBM Wild Ducks >
        • The Wild Goose
        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • Dayton Scales in 1920
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Quotes By Watson
      • Quotes About Watson
      • Articles By Watson >
        • On World Peace
        • On the Cost of War
        • On Public Education
        • On Thomas Jefferson
        • On Thoughtful Mistakes
        • On Stakeholder Relations
      • Articles About Watson >
        • A Gift of Retirement
        • A Gift of Home Ownership >
          • Construction Timeline
        • The $1,000-A-Day Chief Executive Officer
        • Employees are Valued
        • Democracy's Man o' War
        • Human Relations in 1956
        • A CEO Who Earned His Pay
        • The Story of "THINK" >
          • Two Journalists "THINK"
          • A Buddy Davis Interview
        • Learning from Crises
        • Tom Watson's Wild Ducks
        • The Lengthening Shadow
      • Slice of Life Stories >
        • Dali, Salvador
        • Drucker, Peter F. >
          • Authority and Power
          • Short-Term Thinking
          • A Corporate Culture
          • Raising Business Issues
          • Focus on Principles
          • Character and Manners
          • Knowledge Workers
          • Recognizing Ability
          • Individual Respect
          • Employee Paternalism
        • Eastman, George
        • Penney, J. C. (James Cash) >
          • Watson Homestead
          • Golden Rule Businesses
        • A 1943 Tax Problem
        • Fighting Discrimination
        • A Pajama Party
      • Pre-World War II >
        • Women in the Workplace
        • A Lost Dream of Peace
        • USO Camp Show Founder
      • World War II Effort >
        • Selling War Bonds
        • Production Awards
        • Controlling Profits
        • Machine Records Units
        • Wartime Contributions
        • Widows & Orphans Fund
        • Declaring Human Rights
        • Supporting Home Morale
        • Employee Military Service
        • War's End & Reconversion
      • Post-World War II >
        • Endicott Memorial
        • Poughkeepsie Memorial
        • Rehiring WWII Veterans
  • Articles
    • Corporate Articles >
      • High-Performance Corporations
      • The Art of the Restart
      • Crises, Recoveries & Lessons Learned
      • Strategy Should Create Human Relationships
      • A Time-Tested Corporate Constitution
      • IBM, JC Penney and The Golden Rule
      • How IBM Created its 20th Century Brand
      • The Greatest Business Risk of the 20th Century
      • How to Grow a Business
      • The Importance of Sales Productivity
      • How Much Is a Great CEO Worth
      • Let Your Guard Down
    • Business Articles >
      • Business Witticism
      • The Golden Rule and Productivity in Business
      • Who and What Built Early American Capitalism
      • Capitalism Needs Industrialist Minded CEOs
      • Producing Corporate True Steel
      • CEO Perspectives >
        • Rules of Success
        • Top Employee Qualities
        • Industrialist vs. Capitalist
      • An Open Letter to the World's CEOs
      • Henry Ford Takes Control
      • The Razor Blade Business Model
      • Two Successful 20th Century Businesswomen
      • Sears: A Dead Franchise Walking
      • A LinkedIn Incognito Mode
      • Value a College Education
    • Political Articles >
      • Political Witticisms
      • Meritocracy and Teachable Humility
      • What Is Patriotism?
      • Presidents' Day 2024-25
      • Memorial Day 2025
      • Pursuing The "American Way"
      • America: Home of the Brave
      • Securing the Borders of the Americas
      • General Grant's Stand for Justice
      • America's Heartland Stands Strong
      • The New Freedom
      • Teddy Roosevelt on Socialism & Individualism
      • Women as Citizens
      • Mary Slessor of Calabar
    • Spiritual Articles >
      • Inauguration Day Prayer
      • Reincarnated Thoughts >
        • Why Lies Should Never Be Glorified
        • Are You More Than A Wise Entrepreneur?
        • A World of Peace or Turbulence?
      • Wilson's Last Words
      • Spiritual Songs
    • Fiction Articles >
      • A Father's Love
      • Introducing a Friend to God
      • Hyphenated Relationships
  • Contact
  • Blog

If my foresight were as clear as my hindsight, I should be better off by a damned sight.

J. L. Mott, President of the Iron and Steel Association, 1873

Evaluating IBM Shareholder's Risk

Date Published: July 27, 2021
Date Modified: July 6, 2024
IBM Shareholder Risk as with a picture of three monkeys who see no evil, hear no evil and speak no evil with the tagline: Shareholder Risk.
"​We are responsible to more than sixteen hundred stockholders—men, women and children—who are scattered over the civilized world. It is their money we are spending. Not mine, nor yours. It is the money, in many cases, belonging to widows and orphans; so, we have to deal with it in a serious and honest way.

"When we do not put up the best we have against that money which they have entrusted to us, we are not playing a fair and honest game."
​Thomas J. Watson Sr., One Hundred Percent Club, 1926
Evaluating IBM Shareholder Risk
  • Balancing Risk vs. Reward Is a Basic Investment Decision​​
  • Understanding the Risk in Shareholders’ Equity Less Goodwill
  • Shareholders’ Equity Less Goodwill Is Significantly Negative
  • How a 21st Century Goodwill "Asset" Goes Bad
  • IBM’s "Drill Presses" Are Growing Legs and Walking out the Door
  • Without Fundamental Change, IBM’s Current Decline Will Continue
Balancing Risk vs. Reward Is a Basic Investment Decision
Most long-term shareholders seek a balance between risk and reward. It is one of the most basic questions an investment advisor asks a potential customer: “What is the amount of risk you want to bear for any given reward?” Even though IBM has spent $201 billion on share buybacks, its twenty-first-century returns have underperformed some common indexes.

​So far in this century, a long-term shareholder would have received higher returns by investing in a low-cost, index mutual fund.

Risk and Reward showing profit, loss and risk on stock market paper.
​In addition to these subpar returns, there is a new, ever-growing risk: shareholder equity less goodwill (and shareholder equity less all intangible assets). This risk is exaggerated at IBM because of the corporation’s: (1) opaque handling of the successes and failures of its 207 acquisitions since 2001 and (2) inability to retain or make more productive the best-of-the-best of these acquired human assets. This means that IBM’s executive team has suffered the on-going loss of what financial analysts consider “intangible” assets.
IBM for almost two decades has been suffering continual losses of its most valuable, intangible asset: its human assets. Too many analysts downplay this trend not only at IBM but within the knowledge industry in general because, to them, human assets were once intangible; but because of an accounting change in 2001, these "assets" are now quite tangible and quite visible to anyone who cares to look.
​
As part of IBM's total assets, they are what is referred to as goodwill!
Understanding the Risk in Shareholders’ Equity Less Goodwill
An intangible asset is something that, if dropped on your toe, doesn’t leave a mark. Its value is open to personal interpretation, imagination, and creative thinking. For the purposes of this article, intangible assets are considered in two ways: first, the goodwill that arises from an acquisition; and second, all other intangible assets—such as patents, brand image, customer relations, non-binding contracts, and strategic alliances.

​Goodwill is the difference between the full amount paid for an acquisition, less all other tangible and intangible assets.
For instance, in its 2004 annual report, IBM documented the 2002 acquisition of PricewaterhouseCoopers Consulting (PwCC) for $3.89 billion. Of the purchase price, IBM estimated that PwCC had $320 million in tangible assets (chairs, desks, computers, buildings, etc.), and $410 million in “other” intangible assets (strategic alliances, client relationships, and customer contracts).

​The remaining $3.16 billion—81% of the purchase price—was listed as goodwill. As stated in IBM's annual report: "Almost half of the goodwill was estimated to be generated by the value of the acquired, assembled workforce, . . . [and the other half from] . . .  synergies gained between PwCC and IBM created by the combination, and the premium paid by IBM for the right to control PwCC."
Image of Western Hemisphere and interlocking lights.
The intangibility of working together for a common goal.
Of the $92 billion paid for its 207 acquisitions since 2001 [detail is here], $64 billion was carried as goodwill—70% of all acquisition dollars. This goodwill carries no inherent value and, in a worst-case scenario such as bankruptcy, it would have little or no monetary worth.
Shareholders’ Equity Less Goodwill Is Significantly Negative
The dropping value of IBM’s tangible (hard) assets and the growth of one intangible asset—goodwill—has affected shareholders’ equity (an investor’s claim on assets after all liabilities have been paid). Shareholders’ equity less goodwill turned negative in 2008 and has continued downward.
A bar chart showing IBM Shareholders' Total Equity Less Goodwill and all Intangible Assets from 2001 to 2020.
Other intangible assets besides goodwill were relatively insignificant until 2019. As the chart above shows, that is no longer true since the Red Hat acquisition. The Red Hat acquisition added a significant amount of both goodwill and other intangible assets to the financial statements.
​
As the following chart shows, although IBM’s total assets have grown by over 50% since 2001, this growth is a mirage created by an ever-increasing percentage of goodwill and—now with the Red Hat acquisition—intangible assets. In the same time frame, its tangible assets have declined from $87 billion to $64 billion—a 26% decrease.
A bar chart showing the yearly increase in IBM goodwill and intangible assets from 2001 through 2020.
Goodwill may not hurt when it is dropped on your toe, but if you own a corporate stock that suffers the impact of a goodwill impairment (a corporation’s acknowledgement that an acquisition did not yield the expected return and writes off the worthless goodwill), it will hurt your investment portfolio when it is dropped off the books.
How a 21st Century Goodwill "Asset" Goes Bad
IBM’s chief executives have positioned their acquisition/divestiture strategy as the exchange of lower-value products for those of higher value in higher-value markets. In other words, they are pursuing a perfectly balanced, profit-only-driven, product portfolio. ​To supposedly achieve this goal, its chief executives have: (1) sacrificed $23 billion in tangible hardware and software assets (such as the x86-Server Division, Lotus and WebSphere) since 2001, (2) discarded $50 billion in revenue since 2011, and (3) spent $91.3 billion on acquisitions in the last two decades.
Because IBM's chief executives haven’t acknowledged a single goodwill impairment since the financial rules changed in 2001, they have conveyed to their investors an on-going, passive acceptance that these acquisitions have been good for the corporation, were successfully integrated into the business, and have expanded or—at a minimum—retained their value.
Even as IBM’s financial team reports its goodwill “by the book,” IBM’s chief executives still have an ethical responsibility to be transparent on the status of the corporation’s serial acquisitions—on average, almost one a month every month for the last twenty years . . . assuming the acquisition team took time off for Christmas each year and a breather just before the Red Hat acquisition.
A high-quality, color picture of blue skies, open seas, and clouds
All of IBM's 207 acquisitions for the last two decades have been positioned as "blue skies and goodness."
​The amount of stakeholder money invested in these acquisitions dictates discussion and dialog not annual reports filled with executive escape clauses.
Bar chart showing IBM's cumulative expenditures on acquisitions from 2001 through 2021: the last two decades.
Arvind Krishna inherited much of this goodwill from his predecessors but, now, he owns the goodwill and must either account for it or pass it on in what resembles a high-stakes game of hot potato. The on-going executive officers' failure to address this ever-increasing shareholder risk is not playing a “fair and honest game” with their investor’s livelihoods and, although the owners of IBM’s stock are no longer widows and orphans, the stock is the financial base of many pensioners and 401(k) investors that, in failing to act on risks in a timely manner with incremental goodwill impairments, could impact the futures of both old and new generations.

​Interestingly, goodwill impairments have been acknowledged by other major corporations with as large but also significantly fewer acquisitions. Some of these impairments stretched back a decade, and some have been acknowledged on a timely basis.
A bar chart showing IBM's and its competition's Stockholder Equity less Goodwill in 2021.
From IBM there has been only silence for too long. Since 2001 goodwill has been a growing industry problem, and IBM is the industry’s poster child for bad behavior. To believe that every one of its monthly acquisitions for the last twenty years has been handled appropriately and still retain their goodwill valuation, some of which was assigned almost two decades ago, breaches the boundaries of the believable and credible.

​The executives of the corporation seem to deem it better to remain dense, silent and opaque rather than shining a light into the darkness. As a result, IBM’s goodwill by being too much of a good thing wrapped for too long in too little transparency should be regarded as an exposure to a significant goodwill impairment.


IBM’s goodwill smells rank: it is goodwill gone bad.
IBM’s "Drill Presses" Are Growing Legs and Walking out the Door
The oxymoron—bad goodwill—may only become more prevalent within the high-tech and knowledge industries as the century progresses. When a high-tech corporation takes a goodwill impairment, it should be asked if its leadership understood that the success of their acquisition depended on integrating the knowledge and expanding the productivity of the acquired workers.
Peter F. Drucker predicted the growing value of these knowledge workers. He believed that the knowledge worker would become this century’s critical asset and now, because of a goodwill accounting change, it is finally possible—like never before—to visualize their expected economic impact in charts and graphs derived from data living in a financial spreadsheet.

​Drucker’s intangible is now completely tangible: in the case of IBM, it has acquired employees that it has estimated are worth some $68 billion dollars (as of IBM's 2021 Annual Report).

​Unfortunately, they are being involuntarily exited without regard to their individual value, performance or productivity, and increasingly, they are hitting the exits under their own power.

Shareholders investing in a manufacturing concern expect the executive team to care for its material assets. An on-going loss of manufacturing assets is the sign of an incompetent management team. 

Image of puzzle with different office workers in it.
Goodwill is a measurement of people power--bringing together two workforces for profitable gain. In IBM's case, 70.9% of all acquisition dollars has been classified as goodwill on its books.
Bookkeepers see red when a tool—such as a drill press that is purchased to get a job done—suddenly disappears because of theft or poor maintenance. If a manufacturing executive tried to explain away decades of such losses, the chief executive would be the first to ask emphatically, “What! Did the drill presses grow legs and walk out the door?" or "Did you not hear the bearings squeaking from the lack of maintenance?”
A high-quality, color sidebar with a quote by B. C. Forbes on
B. C. Forbes' thoughts on a different kind of "Goodwill."
IBM’s dropping sales and profit productivity is a result of the later—the lack of proper lubricants to maintain and improve employee productivity after its acquisitions. ​In the case of the former, each of IBM’s fastest growing intangible assets came fitted with a pair of legs and a quite elegant, functional brain that serves double duty as a smoke detector.

​More and more often these brains are telling their owner’s legs to evacuate the premises before the corporate building collapses upon itself. Figuratively, IBM’s drill presses—the people the company purchased through 224 acquisitions (as of the end of 2023) to get a job done—are walking out its exit doors on their own volition.

​IBM has been destroying—for more than two decades—its employees' feelings of "goodwill" as articulated by B. C. Forbes in the sidebar.
Financial analysts that cover the knowledge industry should be seeing red when human assets that are acquired at a premium are misused, discarded, or lost through poor human relations practices. Failing to acknowledge this red ink on a timely basis, if not an accounting mistake, is an ethical lapse that exposes an investor to long-term, unnecessary financial risks.

In IBM's case, the risk is called: A Negative Shareholder Equity Less Goodwill.
Without Fundamental Change, IBM’s Current Decline Will Continue
When Arvind Krishna took charge, he should have done what other successful executives at IBM have done to ensure a fresh start: wipe the slate clean of his predecessor’s non-productive processes, products, and tangible and intangible assets (In 1956, Watson Jr. called a constitutional convention for feedback from his executive team on how to move forward). One of these actions should have been to write off the corporation’s bad goodwill. When this impairment is finally taken, it will punctuate a two-decade long deterioration in employee productivity, and the outright loss of critical employees through resource actions and resignations.
A picture of the IBM Dancing Elephant weeping and a male employee under stress to reflect the destructive effects of resource actions on productivity.
Read how Resource Actions affect employees
These goodwill impairments will reveal to the chief financial officers in the knowledge industry something that has been intuitively obvious to their manufacturing counterparts for over a century: (1) warehouses, even virtual warehouses, need to be continually refreshed and refilled with new products of significantly higher value, not filled with the stale vestiges of value remaining from yesteryear; (2) manufacturing facilities, especially virtual, high-tech manufacturing facilities distributed worldwide in home offices, need human assets that are self-motivated, creative, engaged, and passionate about their work; (3) intangible human assets, like their tangible counterparts, need investment and on-going maintenance to perform their jobs and to achieve their estimated goodwill value; and finally, (4) the business must first invest in making people more productive, processes more effective, and products more valuable, before exchanging one form of paper—greenbacks—for another form of paper through stock buybacks.

To Drucker's credit, the twenty-first century growth of goodwill in the knowledge industry is documenting his twentieth century assertion of the growing value of human assets to a corporation. The disregard IBM’s chief executives have shown in valuing, retaining and making these assets more productive demonstrates how they have lost touch with their corporation’s institutional memory: they no longer understand the essence of the most basic of human financial equations—that an enthusiastic, engaged and passionate employee is a productive employee.

As a result, factor into your investments a significant goodwill impairment at IBM. It is just a matter of time and transparency, or one triggering event that the board of directors should ensure comes sooner rather than later along with a change of direction and leadership.

The Kyndryl divestiture may force this decision.

Cheers,

​- Peter E.
© 2025 Peter E. Greulich. All Rights Reserved
Information posted on this site recognizes the legal right of copyrighted material. The following material is considered in the public domain effective January 1, 2025: (1) Works published in the United States prior to 1930, (2) All unpublished works created over 120 years ago, (3) Works published in the United States before 1978 that have no © copyright notice, and (4) Works published in the United States after 1929 but before 1964 with a proper © copyright notice that were not renewed in their 28th year. Some information is used here that does not fit this criteria. This type of material has been purposely minimized, and it is used in good faith, usually with an attribution, and in the belief that such usage would withstand a test of fair use. This site also utilizes images from Pixabay that are "free to use under the Pixabay license" and "do not require attribution." Any concerns with the public domain, fair usage, or attribution of material utilized on this site will be removed until a discussion can resolve the matter with its permanent removal or republication. To reach us, use the "Contact" menu item above or this hyperlink: [Contact Us]
  • Home
  • About
  • Books / Bibliography
    • Keys to Success >
      • Preface
      • Introduction
      • Appendix
      • You: The First Key
    • THINK Again! Series >
      • Ideas and High Ideals >
        • Preface
        • Introduction
        • Prologue
        • Insights into Tom Watson >
          • Tom Watson's Character
          • A Wartime Humanitarian
          • Democracy's Man O' War
          • An Exemplary Man
          • On Youth & Education
        • A Successful Rebranding
      • The Rometty Edition >
        • Preface
        • Foreword
        • Introduction
        • Business Talk Interview
        • Book Trailers and Videos
      • The World's Greatest Salesman >
        • Preface
        • Introduction
        • Workplace Safety
        • Images and Quotes
        • Book Trailers / Videos
    • A View from Beneath >
      • Preface
      • Resource Actions >
        • Two R.A. Days Hit Home
        • R.A. Day Kills Productivity
      • Business Talk Interview
      • Book Trailers and Videos
    • Essays on Leadership >
      • Democracy in Business
      • We Are All Assistants >
        • Frank Venner: We Are All Assistants
      • We Forgive Thoughtful Mistakes
    • Bibliography Overview >
      • Authors and Writers >
        • Garland, Hamlin
        • Wise, John S. >
          • Slave Auction
          • Tribute to Robert E. Lee
          • On Lincoln's Assassination
      • Capitalists >
        • Baruch, Bernard M. >
          • My Own Story
          • The Public Years >
            • A Review
            • Second Thoughts
        • Davison, Henry P.
        • Schiff, Jacob H.
      • Educators >
        • Washington, Booker T >
          • Up From Slavery
          • My Life and Work
          • Character Building
          • My Larger Education
          • The Man Farthest Down >
            • Booker T. Washington and John Burns
          • Future of American Negro >
            • Future of the Negro
      • IBM >
        • IBM Books >
          • IBM Classics
          • IBM Executives' Books
          • IBM Employees' Books
          • IBM Outsiders' Books
        • IBM Publications >
          • THINK Magazine
          • Business Machines
          • IBM Heart and Soul >
            • Endicott Memorial Day
            • Poughkeepsie Memorial Day
          • IBM Art Books
        • IBM Situational
      • Industrialists >
        • Anthologies >
          • The Book of Business
          • New Ideals in Business
          • Master Workers' Library
          • The Age of Big Business
          • Famous Leaders Series Home Page >
            • Leaders of Character
            • Leaders of Industry: 1st Series
            • Leaders of Industry: 2nd Series
            • Leaders of Industry: 3rd Series
            • Leaders of Industry: 6th Series
          • Forbes' Anthologies
        • Armour, J. Ogden >
          • The Packers
          • The Packers: Second Look
        • Baldwin, William H.
        • Beatty, Edward
        • Bell, Alexander Graham
        • Carnegie, Andrew >
          • Carnegie Quotes
          • Carnegie Autobiography
          • Carnegie Biography by B. J. Hendrick
          • Round the World
          • The Empire of Business
          • An American Four-in-Hand
        • Eastman, George
        • Edison, Thomas A. >
          • Edison: His Life and Inventions
          • Edison: My Friend
        • Farquhar, A. B.
        • Filene, Edward A. >
          • The Way Out >
            • Captains of Industry vs. Captains of Finance
          • Successful Living >
            • Rules of Success
        • Firestone, Harvey S. >
          • Men and Rubber
          • Making an Organization
        • Flint, Charles R.
        • Ford, Henry >
          • Books by Henry Ford
          • The Last Billionaire
          • My Forty Years with Ford
        • Gary, Elbert H.
        • Guggenheim, William
        • Hill, James J.
        • Hollerith, Herman
        • Johnson, George F.
        • Patterson, John H.
        • Penney, James C. >
          • Fifty Years With the Golden Rule
        • Procter, William C.
        • Rockefeller Jr.
        • Rockefeller Sr.
        • Rosenwald, Julius
        • Sloan Jr., Alfred P.
        • Swope, Gerard >
          • Swope of G.E.
          • The Swope Plan
          • Selected Addresses
        • Verity, George M. >
          • True Steel
          • Character & Success
        • Wanamaker, John >
          • A Business Biography
          • Retail Firsts
        • Watson Jr., Thomas J. >
          • A Business and Its Beliefs
          • Management Briefings
          • Father, Son & Company
        • Watson Sr., Thomas J. >
          • Human Relations
          • Men-Minutes-Money
          • The Lengthening Shadow
        • Young, Owen D. >
          • Selected Addresses
          • New Industrial Leader
      • Inventors & Innovators >
        • Fulton, Robert
        • Goodyear, Charles
      • Journalists >
        • Baker, Ray Stannard >
          • Autobiography
          • The Color Line
          • Woodrow Wilson
        • Crowther, Samuel >
          • Articles >
            • Bantam Ball Bearing
          • Biographies
          • Industrialist Anthology
          • "Why Men Strike" Review
        • Gunther, John >
          • Eisenhower
        • Steffens, Lincoln
        • Sullivan, Mark >
          • Our Times
          • The Education of an American
        • Tarbell, Ida M. >
          • Overview
          • Lincoln Centennial
          • Lincoln Publications
          • Corporate Publications
          • Fiction Publications
          • Other Publications >
            • Mme. (Madame) Roland
          • Magazine Articles >
            • Disbanding the Confederate Army
            • Disbanding the Union Army
        • White, William Allen >
          • Woodrow Wilson, The Man
      • Military Leaders >
        • Lee, General Robert E.
      • Pioneers / Explorers >
        • Byrd, Richard E. >
          • Alone
          • Discovery
          • Little America
        • Columbus, Christopher
        • Lindbergh, Charles
      • Politicians >
        • Eisenhower, Dwight D.
        • Hoover, Herbert >
          • American Individualism Book >
            • American Individualism Article
          • Ordeal of Woodrow Wilson
          • Problems of Lasting Peace
        • Lincoln, Abraham >
          • Lincoln in the Telegraph Office
          • Abraham Lincoln Books By Ida M. Tarbell
        • Mesta, Perle
        • O'Connor, Basil and FDR >
          • Friends and Partners (Against Polio)
        • Roosevelt, Theodore >
          • Roosevelt: A Story of Friendship
        • Roper, Daniel C. >
          • Fifty Years of Public Life
        • Taft, William H.
        • Wilson, Woodrow >
          • The New Freedom
          • The Ordeal of Woodrow Wilson
          • Wilson's Last Words
          • Wilson's Tasks and Life
          • Wilson's Life and Letters >
            • Volume IV: President
            • Volume V: Neutrality
            • Volume VI: Facing War
      • Preachers >
        • Fosdick, Harry Emerson >
          • The Meaning of Prayer
          • The Meaning of Faith
          • The Meaning of Service
          • Power to See It Through
      • Publishers >
        • Forbes, B. C. >
          • Men Who Are Making America
          • Men Who Are Making the West
          • Automotive Giants of America
          • Little Bits about Big Men
          • America's 50 Foremost Business Leaders
          • America's Twelve Master Salesmen
          • Scrapbook of Thoughts on Business of Life
          • 101 Unusual Experiences
          • Keys to Success
          • Teamwork
        • Fortune Magazine >
          • USA: The Permanent Revolution
        • Shaw, A. W. >
          • Handling Men >
            • Why We Are Hiring Women
            • The Dream Behind the Business
          • The Companion Series
    • Research Sites
    • Acknowledgements
  • 21st Century IBM
    • Corporate Performance >
      • Comparing KPIs
      • Brand Performance >
        • Forbes' Best Employer
      • Patent Performance >
        • 2021 Patent Performance
        • 2020 Patent Performance
        • 2019 Patent Performance
        • 2018 Patent Performance
      • Revenue Performance
    • Corporate Practices >
      • Acquisitions >
        • Acquisition: Red Hat >
          • A $35 Billion Gamble
          • IBM + Red Hat 2019 Results
        • Acquisitions: Goodwill
        • Acquisitions: Since 2001
      • Centralization >
        • A Lost Federation
        • The Need to Decentralize
      • Divestitures >
        • Kyndryl Analysis
        • Kyndryl Top Questions
        • Martin Schroeter
      • Employees >
        • Resource Actions
        • Age Discrimination >
          • Cutting Old Heads
        • Employee Engagement
        • Aren't Buying Into IBM
        • Massive Work Slowdown
        • Failure of Work at Home
      • Financial Engineering >
        • Workforce Rebalancing
        • Aggressive Bookkeeping
      • Shareholders >
        • Share Buybacks
        • Shareholder Risk
        • Overall Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Employment Security
        • Employee Engagement
        • Warren Buffett's Mistake
        • Do Share Buybacks Work?
    • CEO Performance >
      • Arvind Krishna Overview >
        • First Year Performance >
          • Revenue & Profit
          • Revenue & Profit Growth
          • Revenue & Profit Productivity
          • IBM Market Value
          • Shareholder Returns & Risk
          • Share Buybacks
        • The First 100 Days
      • Ginni Rometty Overview >
        • Shareholder Value
        • Shareholder Risk
        • Share Buybacks
        • Dividend Strategy
        • Acquisition Strategy
        • Revenue & Profit Productivity
        • Revenue & Profit Growth
        • Revenue & Profit
  • 20th Century IBM
    • Corporate Performance >
      • IBM's Greatest CEO >
        • Shareholder Returns
        • Revenue Growth
        • Revenue Per Employee
        • Profit Growth
        • Profit Per Employee
        • Market Value
        • Goodwill
        • Economic Contractions
        • Economic Expansions
        • Stock Market Headwinds
        • CEO Historic Footnotes >
          • IBM's Founding Team
          • Financial Engineering
          • The Greatest Gamble
    • Corporate Practices >
      • IBM Anniversaries
      • IBM Benefits
      • IBM Creativity >
        • IBM Cartoons
        • IBM Song Books
        • IBM UK Dictionary
        • IBM Computing Dictionary
      • IBM Wild Ducks >
        • The Wild Goose
        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • Dayton Scales in 1920
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Quotes By Watson
      • Quotes About Watson
      • Articles By Watson >
        • On World Peace
        • On the Cost of War
        • On Public Education
        • On Thomas Jefferson
        • On Thoughtful Mistakes
        • On Stakeholder Relations
      • Articles About Watson >
        • A Gift of Retirement
        • A Gift of Home Ownership >
          • Construction Timeline
        • The $1,000-A-Day Chief Executive Officer
        • Employees are Valued
        • Democracy's Man o' War
        • Human Relations in 1956
        • A CEO Who Earned His Pay
        • The Story of "THINK" >
          • Two Journalists "THINK"
          • A Buddy Davis Interview
        • Learning from Crises
        • Tom Watson's Wild Ducks
        • The Lengthening Shadow
      • Slice of Life Stories >
        • Dali, Salvador
        • Drucker, Peter F. >
          • Authority and Power
          • Short-Term Thinking
          • A Corporate Culture
          • Raising Business Issues
          • Focus on Principles
          • Character and Manners
          • Knowledge Workers
          • Recognizing Ability
          • Individual Respect
          • Employee Paternalism
        • Eastman, George
        • Penney, J. C. (James Cash) >
          • Watson Homestead
          • Golden Rule Businesses
        • A 1943 Tax Problem
        • Fighting Discrimination
        • A Pajama Party
      • Pre-World War II >
        • Women in the Workplace
        • A Lost Dream of Peace
        • USO Camp Show Founder
      • World War II Effort >
        • Selling War Bonds
        • Production Awards
        • Controlling Profits
        • Machine Records Units
        • Wartime Contributions
        • Widows & Orphans Fund
        • Declaring Human Rights
        • Supporting Home Morale
        • Employee Military Service
        • War's End & Reconversion
      • Post-World War II >
        • Endicott Memorial
        • Poughkeepsie Memorial
        • Rehiring WWII Veterans
  • Articles
    • Corporate Articles >
      • High-Performance Corporations
      • The Art of the Restart
      • Crises, Recoveries & Lessons Learned
      • Strategy Should Create Human Relationships
      • A Time-Tested Corporate Constitution
      • IBM, JC Penney and The Golden Rule
      • How IBM Created its 20th Century Brand
      • The Greatest Business Risk of the 20th Century
      • How to Grow a Business
      • The Importance of Sales Productivity
      • How Much Is a Great CEO Worth
      • Let Your Guard Down
    • Business Articles >
      • Business Witticism
      • The Golden Rule and Productivity in Business
      • Who and What Built Early American Capitalism
      • Capitalism Needs Industrialist Minded CEOs
      • Producing Corporate True Steel
      • CEO Perspectives >
        • Rules of Success
        • Top Employee Qualities
        • Industrialist vs. Capitalist
      • An Open Letter to the World's CEOs
      • Henry Ford Takes Control
      • The Razor Blade Business Model
      • Two Successful 20th Century Businesswomen
      • Sears: A Dead Franchise Walking
      • A LinkedIn Incognito Mode
      • Value a College Education
    • Political Articles >
      • Political Witticisms
      • Meritocracy and Teachable Humility
      • What Is Patriotism?
      • Presidents' Day 2024-25
      • Memorial Day 2025
      • Pursuing The "American Way"
      • America: Home of the Brave
      • Securing the Borders of the Americas
      • General Grant's Stand for Justice
      • America's Heartland Stands Strong
      • The New Freedom
      • Teddy Roosevelt on Socialism & Individualism
      • Women as Citizens
      • Mary Slessor of Calabar
    • Spiritual Articles >
      • Inauguration Day Prayer
      • Reincarnated Thoughts >
        • Why Lies Should Never Be Glorified
        • Are You More Than A Wise Entrepreneur?
        • A World of Peace or Turbulence?
      • Wilson's Last Words
      • Spiritual Songs
    • Fiction Articles >
      • A Father's Love
      • Introducing a Friend to God
      • Hyphenated Relationships
  • Contact
  • Blog