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Thomas J. Watson Jr.

A Review of Thomas J. Watson Jr.'s "A Business and Its Beliefs"

Published June 26, 2021
​Updated December 2, 2021
Discovering Great American Industrialists: Image of Tom Watson Jr., Tom Watson Jr. Quotes and an image of Tom Watson Jr.'s book,
A Business and its Beliefs: The Ideas that Helped Build IBM, is a collection of speeches (A Lecture Series) given by Thomas J. Watson Jr. to the Graduate School of Business at Columbia University. It was published in 1963.

​There is no better book than this one to understand where IBM's Basic Beliefs originated. 
​
​A Review of "A Business and Its Beliefs: Ideas that Built IBM" by Tom Watson Jr.
  • Reviews of the Day: 1963
  • Selected Quotes from "A Business and Its Beliefs"
  • This Author’s Thoughts and Perceptions
Reviews of the Day: 1963
"In this brief book ... Watson, attributes the firm's growth to respect for employees and customers, and recounts IBM's progress in 50 years from a 4 million dollar manufacturer of butcher scales and tabulating equipment to its present 2 billion dollar a year stature."
Gene Graff, The Chicago Tribune, July 21, 1963
Editor's note: There were no reviews other than notifications that the book had arrived in multiple libraries and brief overviews of the details in the work.
Selected Quotes from "Ideas that Built IBM"​
On the origin of Respect for the Individual
Front cover of Tom Watson Jr.'s
"This belief was bone-deep in my father. Some people who start out in modest circumstances have a certain contempt for the average man when they are able to rise above him. Others, by the time they become leaders, have built up a unique respect and understanding for the average man and a sympathy for his problems. They recognize that in a modem industrial nation the less fortunate often are victims of forces not wholly within their own control. This attitude forms the basis for many of the decisions they make having to do with people.

"T. J. Watson was in the latter category."
On why fundamental basic beliefs are a necessity
"I believe the real difference between success and failure in a corporation can very often be traced to the question of how well the organization brings out the great energies and talents of its people.
​
  • What does it do to help these people find common cause with each other?

  • How does it keep them pointed in the right direction despite the many rivalries and differences which may exist among them?

  • And how can it sustain this common cause and sense of direction through the many changes which take place from one generation to another?

"Consider any great organization-one that has lasted over the years-and I think you will find that it owes its resiliency, not to its form of organization or administrative skills, but to the power of what we call beliefs and the appeal these beliefs have for its people."
This Author's Thoughts and Perceptions
A Business and its Beliefs: The ideas that helped build IBM, is a collection of speeches (Lecture Series) given by Thomas J. Watson Jr. to the Graduate School of Business at Columbia University. It was published in 1963. There is no better book than this one to understand where IBM's Basic Beliefs originated.

​The basic beliefs of Respect, Service and Excellence were founded in Watson Sr., and the book reflects Watson Jr.'s drive to also build a corporation that would "go on forever." Forever meant a workforce that was engaged (Gallup), passionate (Deloitte) and enthusiastic (Watson Sr.). If you are only going to read one book to understand the 20th Century IBM, this is the one must-read book. And it isn't an onerous read either, it is an easy, short, one hundred pages.
Image of front cover of hard-bound edition of Tom Watson Jr.'s
One of the best quotes of Watson Jr. in this book is, "I believe the real difference between success and failure in a corporation can very often be traced to the question of how well the organization brings out the great energies and talents of its people. What does it do to help these people find common cause with each other? How does it keep them pointed in the right direction despite the many rivalries and differences which may exist among them? And how can it sustain this common cause and sense of direction through the many changes which take place from one generation to another?"

​ ... ​Is the new IBM bringing out the great energies and talents of its people?

This is a question that its two-decade-long, falling sales and profit productivities seems to answer: Its 21st Century leadership has failed.

Cheers,

- Pete
Spine of Tom Watson Jr.'s A Business and its Beliefs.

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          • A Business Biography
          • Retail Firsts
        • Watson Jr., Thomas J. >
          • A Business and Its Beliefs
          • Management Briefings
          • Father, Son & Company
        • Watson Sr., Thomas J. >
          • Human Relations
          • Men-Minutes-Money
          • The Lengthening Shadow
        • Young, Owen D. >
          • Selected Addresses
          • New Industrial Leader
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        • Massive Work Slowdown
        • Failure of Work at Home
      • Financial Engineering >
        • Workforce Rebalancing
        • Aggressive Bookkeeping
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        • Do Share Buybacks Work?
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        • The First 100 Days
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  • 20th Century IBM
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          • The Greatest Gamble
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        • IBM Cartoons
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      • IBM Wild Ducks >
        • The Wild Goose
        • Royal Dissenters
        • Corporate Constitution
        • Respect for the Individual
        • Service to the Customer
        • Pursuit of Excellence
    • Corporate Products >
      • 1890: U.S. Census
      • 1920: Dayton Scales
      • 1940: The Electromatic
    • Thomas J. Watson Sr. >
      • Articles by Watson >
        • On World Peace
        • On the Cost of War
        • On Public Education
        • On Thomas Jefferson
        • On Thoughtful Mistakes
        • On Stakeholder Relations
      • Articles about Watson >
        • The $1,000-A-Day Chief Executive Officer
        • Employees are Valued
        • Democracy's Man o' War
        • Human Relations in 1956
        • A CEO Who Earned His Pay
        • The Lengthening Shadow
      • Slice of Life Stories >
        • Dali, Salvador
        • Drucker, Peter F. >
          • Authority and Power
          • Short-Term Thinking
          • A Corporate Culture
          • Raising Business Issues
          • Focus on Principles
          • Character and Manners
          • Knowledge Workers
          • Recognizing Ability
          • Individual Respect
          • Employee Paternalism
        • Eastman, George
        • Penney, J. C. (James Cash) >
          • Watson Homestead
          • Golden Rule Businesses
        • Fighting Discrimination
      • Pre-World War II >
        • A Lost Dream of Peace
        • USO Camp Show Founder
      • World War II Effort >
        • Selling War Bonds
        • Production Awards
        • Controlling Profits
        • Machine Records Units
        • Wartime Contributions
        • Widows & Orphans Fund
        • Declaring Human Rights
        • Supporting Home Morale
        • Employee Military Service
        • War's End & Reconversion
      • Post-World War II >
        • Endicott Memorial
        • Poughkeepsie Memorial
        • Rehiring WWII Veterans
      • A Pajama Party
      • A 1943 Tax Problem
      • The Story of "THINK"
      • A Gift of Retirement
      • Learning from Crises
      • IBM Employee Housing >
        • Construction Timeline
      • Two Journalists "THINK"
      • A Buddy Davis Interview
      • Quotes of Watson
      • Quotes about Watson
      • Women in the Workplace
      • A Successful Rebranding
      • Tom Watson's Wild Ducks
  • Articles
    • Corporate Articles >
      • High-Performance Corporations
      • The Art of the Restart
      • Crises, Recoveries & Lessons Learned
      • Strategy Should Create Human Relationships
      • A Time-Tested Corporate Constitution
      • IBM, JC Penney and The Golden Rule
      • How IBM Created its 20th Century Brand
      • The Greatest Business Risk of the 20th Century
      • How to Grow a Business
      • The Importance of Sales Productivity
      • How Much Is a Great CEO Worth
      • Let Your Guard Down
    • Business Articles >
      • Business Witticism
      • The Golden Rule in Business
      • Who and What Built Early American Capitalism
      • Capitalism Needs Industrialist Minded CEOs
      • Producing Corporate True Steel
      • CEO Perspectives >
        • Rules of Success
        • Top Employee Qualities
        • Industrialist vs. Capitalist
      • An Open Letter to the World's CEOs
      • Henry Ford Takes Control
      • The Razor Blade Business Model
      • Two Successful 20th Century Businesswomen
      • Sears: A Dead Franchise Walking
      • A LinkedIn Incognito Mode
      • Value a College Education
    • Political Articles >
      • Political Witticisms
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