IBM's Corporate Constitution: The Basic Beliefs

The IBM Basic Beliefs Were IBM's 20th Century Corporate Constitution

IBM's 20th Century Corporate Constitution was referred to as "The Basic Beliefs."

​A corporate constitution that is unforgettable, pervasive, and inclusive serves as a compass to guide individuals across rough organizational terrain. A constitution beckons to men and women of service who are willing to change everything about themselves except for a fundamental set of beliefs.

​Whatever form a corporate constitution takes it must provide three things: (1) It must provide a consistent, ever-present, guiding light—a “north star” by which individuals navigate rough organizational terrain; (2) It must provide the mechanism by which the organization defines its objectives—goals that aren’t necessarily monetary but—if achieved—rewards success with a monetary gain; (3) It must provide an internal mechanism that demands an ever-constant evolution—it should institutionalize change.

Peter E. Greulich, A View from Beneath the Dancing Elephant, 

Select the image or link below to read about IBM's Corporate Constitution: The Basic Beliefs.

Read More About IBM's 20th Century Corporate Constitution