NCR 101: The Art of the Restart

​​Several of America’s greatest 20th Century industrialists mastered the art of the restart.

Thomas J. Watson Sr., traditional founder of IBM, lived for four years under the threat of imprisonment for violating the Sherman Antitrust Act; his restart founded a corporation that not only required gentlemanly dress on the outside but an employee of unquestionable business integrity on the inside.

​​George Eastman, founder of the Eastman Kodak Company, had his moment of awakening looking out over a major distributor’s warehouse full of his company’s spoiled product; his restart, after more than 470 experiments to fix the problem, added a fifth principle to his business rules of engagement: control of the alternative.

This is the story of John H. Patterson's "restart" at the National Cash Register Company (NCR).

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