The Golden Rule in Business: IBM and J. C. Penney

Two men—J. C. (James Cash) Penney and Thomas J. Watson Sr.—from uniquely different backgrounds founded two of the 20th Century’s greatest corporate brands. ​These two men seemed unlikely kindred spirits.

​Yet operating independent of, and unknown to each other until later in life, they built two unique business brands—one in retail and one in business machines—on the same belief system: treat customers, employees, shareholders and society the way you want to be treated.

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Thomas J. Watson Sr. and J. C. Penney, and the golden rule