"The high road to greater progress runs along the line of cooperation between business and the public. . . . The businessman must work out his own salvation, without asking or expecting too much from others. His attention must be concentrated as much upon what he can give to the cause of human progress as upon what he can get. . . .
"He [or she] can avoid these results by recognizing the tendencies of intelligent public opinion and by cultivating an idealism which shall precede and not follow the public conscience.
"He [or she] must let the public know what he is doing and why."
Wigginton Ellis Creed, 1923
Review of B. C. Forbes, "Men Who Are Making the West" is coming next week.
Peter E. Greulich
Pete has been studying IBM and early American corporate history since his retirement in 2011. These are his thoughts and musings, and of those whose biographies he has read with links to articles and book reviews on this website.