Wigginton E. Creed: Pacific Gas and Electric Company

"The high road to greater progress runs along the line of cooperation between business and the public. . . . The businessman must work out his own salvation, without asking or expecting too much from others. His attention must be concentrated as much upon what he can give to the cause of human progress as upon what he can get.   . . . 

"At all times, the business man must be conscious of his obligation to help to right what seems wrong, or, in the light of more knowledge, may hereafter seem wrong.

​"If he is slow to do this, if his attitude is recalcitrant, he may find himself overtaken by public ownership or strangled by regulatory legislation hastily applied and poorly conceived, an expression of retaliation and not of sound judgment. ​

"He [or she] can avoid these results by recognizing the tendencies of intelligent public opinion and by cultivating an idealism which shall precede and not follow the public conscience.

"He [or she] must let the public know what he is doing and why."

Wigginton Ellis Creed, 1923

Review of B. C. Forbes, "Men Who Are Making the West" is coming next week.